Marketing Week
Digital Strategy Supplement - September 2010
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Case study: Sony Europe
Digital Strategy Supplement - September 2010
Sony Europe uses social media to showcase new camera technology
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Employing the services of Joe Public
Digital Strategy Supplement - September 2010
Marketers are beginning to extend their affiliate relationships beyond the professionals to ordinary people who, with the right incentives, can spread the brand word.
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How to make your web presence work wonders
Digital Strategy Supplement - September 2010
By placing user experience at the heart of their brand’s web presence, marketers are finding they can deliver digital services that satisfy consumer expectations.
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Marketers chase surge in online video viewing
Digital Strategy Supplement - September 2010
As online video becomes ever more integral to the average web user’s experience, standards and metrics are being put in place to allow brands to take advantage.
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Michael Nutley it all rests on the goal
Digital Strategy Supplement - September 2010
Establish your goals, plan how you’re going to achieve them, and measure how successful you’ve been. It sounds simple, but for all the opportunities that digital marketing offers, there are also plenty of factors to complicate things.
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Social media. Are you still ignoring it?
Digital Strategy Supplement - September 2010
Over 70 per cent of consumers want to interact with businesses using social media. Yet only 30 per cent of companies are equipped to handle it, according to a recent survey commissioned by Siemens Enterprise Communications.¹ Katy Howell, immediate future managing director, discusses how to engage.
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Taking the conversation into the online space
Digital Strategy Supplement - September 2010
Deciding when and how to get involved in social media is the key challenge for today’s marketers. Nicola Smith talks to executives from top brands active in the field
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The power of joined-up thinking
Digital Strategy Supplement - September 2010
Digital channels are increasingly coming together as marketers bend to the forces of interactive marketing and belt tightening, and look for a better understanding of consumers’ purchase journeys.
