Model adds Topshop to her list of endorsements, which also includes Mulberry, DKNY, Chanel and Burberry.
Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.
Latest campaign tells the story of a modern day cowboy and his son to promote Great American Bites range.
Product listing ads and Google’s preferred video offering helped revenues jump 22 per cent in its second quarter.
Extensions include Channel 4 tie-up for personalised 4oD ads and ability for consumers to order glass bottles with their names on.
Twitter hopes tool will encourage more regular ad spend, outside major global events.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
New research reveals that more consumers want personalised content, but still have privacy concerns.
Brands will only get clarity over data ownership if they understand programmatic buying to begin with.
What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?