Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.
Consumer electronics company ‘pauses’ ad after animal exploitation concerns.
Comparison site today becomes first UK brand to trial autoplay News Feed video ads.
The flexibility of marketing spend trumping riskier merger and acquisition activity, says WPP.
Marketers raise concerns that several Cineworld cinemas are keeping lights up during ad breaks, potentially impacting engagement with their campaigns.
Music streaming service signs up Red Bull, Jaguar and Comedy Central as first advertisers and introduces content creator subscriptions.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
New research reveals that more consumers want personalised content, but still have privacy concerns.
What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?