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Trends

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for Eid next week? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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Top Jobs

Michael Barnett 654 400

Trading desk tug of war shows need for programmatic expertise

Tue, 29 Jul 2014 | By Michael Barnett

Brands will only get clarity over data ownership if they understand programmatic buying to begin with.

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AVIS we try harder

The winning straplines that stand the test of time Video

Tue, 24 Jun 2014 | By Lucy Tesseras

What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?

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Job of the Week

latest news

Weve

Weve appoints interim CEO

Wed, 16 Jul 2014 | By Lara O'Reilly

Mobile advertising and payments joint venture hires former ZenithOptimedia UK CEO Tim Hipperson.

Jaguar ASA ban

Brakes slammed on Jaguar again for ‘encouraging dangerous driving’ Video

Wed, 16 Jul 2014 | By Natasha Bullen

Brand reprimanded by ad watchdog for being “socially irresponsible”, less than a month after last ad ban.

wonga-2013-304

Wonga to overhaul advertising

Mon, 14 Jul 2014 | By Lara O'Reilly

New chairman Andy Haste axes grandparent puppet brand ambassadors as he looks to ‘repair’ the controversial lender.

Jose Mourinho

Mourinho takes centre stage in BT Sport ad Video

Fri, 11 Jul 2014 | By Lara O'Reilly

New-look campaign also pokes fun at last season’s Alex Oxlade-Chamberlain mistaken identity incident.

Marketers

Is the marketing director role dead?

Fri, 4 Jul 2014 | By Sarah Vizard

The introduction of brand directors and chief customer officers shows how the CMO role is expanding. 

create uk 2014 304

Ad industry joins scheme to put creative industries at heart of economic growth

Thu, 3 Jul 2014 | By Sarah Vizard

Create UK is designed to help grow the creative industries and support young talent.

Change4Life 2014 ad

Government says Change4Life marketing activity hit sugary drink sales Video

Thu, 3 Jul 2014 | By Russell Parsons

8% drop in sugary fizzy drinks in January down to campaign, it claims.   

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