Breaking news
- Previous
- Next
-
Twitter ramps up dual screening opportunities
‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
-
Regulators to review TV alcohol advertising rules
Ofcom asks UK advertising regulators to review rules after research revealed children are seeing more alcohol TV ads.
-
Government 'pleased' with ad industry efforts on Bailey
But report into progress made in meeting requirements of Bailey Report on the sexualisation of children warns against complacency.
-
Heineken readies first-ever global ecommerce hub
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
-
Nivea invites women to share swimsuit reveal
Campaign prepped to give the body-care brand a more youthful tone.
-
Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Wired for sound
Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.
Playing it safe
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Top Jobs
-
Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Opinion
Pointless slogans are a waste of time
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
Tactics
Putting the OOH factor back into advertising
More accurate audience measurement tools and new technology could make out-of-home the in-vogue channel.
