‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
Ofcom asks UK advertising regulators to review rules after research revealed children are seeing more alcohol TV ads.
But report into progress made in meeting requirements of Bailey Report on the sexualisation of children warns against complacency.
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
Campaign prepped to give the body-care brand a more youthful tone.
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Sonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Are marketers facing a sharp slap from Government for pushing the boundaries?