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What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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Top Jobs

The Secret Marketer 401 245

The recession's impact on marketing is permanent

Tue, 26 Aug 2014 | By Secret Marketer

Customers are now more demanding and marketers need to work harder to gain and retain their custom.

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AVIS we try harder

The winning straplines that stand the test of time Video

Tue, 24 Jun 2014 | By Lucy Tesseras

What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?

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Snapchat to expand app into content and ads

Wed, 20 Aug 2014 | By Lara O'Reilly

Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.

Runkeeper

RunKeeper to reward users as they reach their fitness goals with gifts from brands

Tue, 19 Aug 2014 | By Lara O'Reilly

P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.

Tumblr

Tumblr to let marketers scan blog photos for their brands

Tue, 19 Aug 2014 | By Lara O'Reilly

Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.

Harvey Keitel Pulp Fiction

Harvey Keitel reprises Pulp Fiction role in Direct Line ad Video

Thu, 14 Aug 2014 | By Russell Parsons

‘The Wolf’ stars in campaign highlighting the service offered to customers. 

Twitter Promoted Video

Twitter introduces Promoted Video

Wed, 13 Aug 2014 | By Lara O'Reilly

Twitter expands on its Amplify programme with ad format, which will be offered on a cost per view basis.

ASA

ASA switches strategy away from individual complaints to focusing on wider issues

Wed, 13 Aug 2014 | By Michael Barnett

Advertising Standards Authority chief executive Guy Parker says the regulator will take a more proactive stance on advising brands.

Computer Mouse

IAB nears standard metric for video ad views

Tue, 12 Aug 2014 | By Lara O'Reilly

Trade body pencils in Q4 launch for video viewability standard, to follow April release of display ad baseline.

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