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(RED) targets music and gaming fans
Brands and celebrities are teaming up with the AIDS charity organisation to launch a series of global fundraising events targeting music and gaming fans.
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Marketers demand more from Twitter
Twitter must work harder to convince marketers of its worth if it is to boost what it admits is a ‘relatively small’ brand take-up to date.
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Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
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The Economist launches ad network
Ideas People is the first UK ad network rejecting the use of cookies for its targeting, it claims.
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Sponsors ready Champions League activity
Sony, Heineken, Ford and Adidas ready advertising campaigns for tomorrow’s Champions League final between Bayern Munich and Chelsea.
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Coca-Cola to put mobile first
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
Trends
Fathers the central figure in family brand campaigns
An increasing number of household brands are seeking to make an emotional connection with both sexes by running TV ads that poke a bit of fun at the way modern dads behave.
Branded experiences are the big attraction
Big-name brands are taking control of their experiential activity by hosting their own events in an effort to create the right atmosphere and better target the audience.
Customer journey starts in the great outdoors
Digital outdoor advertising is helping marketers to change the customer’s route to purchase and - in combination with social media channels - lead them on a new path.
Why global brands must be part of local cultures
How firms from Krispy Kreme to Weetabix are using their global brands to spark cultural change in local markets.
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Opinion
Invest in search now while prices are low
This week saw the publication of two important pieces of news that should prompt marketers to shift more of their digital…
Tactics
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
