Breaking news



The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.


Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 


Sky's the limit if you press the right buttons

Wed, 23 Jan 2013 | By Mindi Chahal

Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.

> Click here for more Trends

Top Jobs

Secret Marketer

Too many communications fail to cut through the noise

3 April 2014 | By Secret Marketer

The Secret Marketer invites a ‘guru’ in to the office.

> Click here for more Opinion

London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

more analysis

Job of the Week

latest news


Marketing budgets rise at record levels as confidence increases

Thu, 17 Apr 2014 | By Russell Parsons

Bellwether report finds bullish brands spending extra funds on traditional media channels.


MasterCard strikes Rugby World Cup deal to accelerate global expansion

Wed, 16 Apr 2014 | By Sebastian Joseph

MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.


Burberry hails ‘innovative’ marketing for 13% sales jump

Wed, 16 Apr 2014 | By Sebastian Joseph

Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.


Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept Video

Tue, 15 Apr 2014 | By Sarah Vizard

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.


Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014 | By Sebastian Joseph

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.


McDonald’s plots pan-European mobile coupon app launch Video

Tue, 15 Apr 2014 | By Sebastian Joseph

McDonald’s has been testing an app that serves up mobile-only offers.


Virgin Galactic names Land Rover as first sponsor

Tue, 15 Apr 2014 | By Sebastian Joseph

Virgin Galactic hunts for further partners that can help fund the operation of the business.

> Click here for more News