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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

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Don't be content with the old ways

19 September 2013 | By Lou Cooper

Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively. 

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Sky's the limit if you press the right buttons

Wed, 23 Jan 2013 | By Mindi Chahal

Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.

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Top Jobs

Secret Marketer

Too many communications fail to cut through the noise

3 April 2014 | By Secret Marketer

The Secret Marketer invites a ‘guru’ in to the office.

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Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

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Marketing budgets rise at record levels as confidence increases

Thu, 17 Apr 2014 | By Russell Parsons

Bellwether report finds bullish brands spending extra funds on traditional media channels.

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MasterCard strikes Rugby World Cup deal to accelerate global expansion

Wed, 16 Apr 2014 | By Sebastian Joseph

MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.

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Burberry hails ‘innovative’ marketing for 13% sales jump

Wed, 16 Apr 2014 | By Sebastian Joseph

Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.

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Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept Video

Tue, 15 Apr 2014 | By Sarah Vizard

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.

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Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014 | By Sebastian Joseph

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.

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McDonald’s plots pan-European mobile coupon app launch Video

Tue, 15 Apr 2014 | By Sebastian Joseph

McDonald’s has been testing an app that serves up mobile-only offers.

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Virgin Galactic names Land Rover as first sponsor

Tue, 15 Apr 2014 | By Sebastian Joseph

Virgin Galactic hunts for further partners that can help fund the operation of the business.

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