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Data Strategy Awards Judges

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Video: RBS insight chief applauds smart data thinking Video

Mon, 3 Feb 2014

RBS marketer Philip Sheehy on marrying external data sources to owned data.

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Video: Just Eat insight chief Paul Cook on customer-led marketing Video

Tue, 28 Jan 2014

Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.

Trends

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Share information trends

Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.

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Top Jobs

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

> Click here for more Opinion

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Market research gets up to speed with real time data monitoring

Wed, 8 Jan 2014 | By Jonathan Bacon

Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.

more analysis

Job of the Week

latest news

Boots

Boots takes first steps to digitising Advantage card

Thu, 26 Jun 2014 | By Sarah Vizard

New app will offer customers personalised offers through their mobile and the ability to scan products to get more information.

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Tesco steps up marketing to get across price message Video

Wed, 4 Jun 2014 | By Sarah Vizard

Campaign to hammer home price cuts and loyalty focus aimed at stemming worsening sales.

ryanair

Ryanair signs up 2m loyalty scheme members

Mon, 19 May 2014 | By Sarah Vizard

Scheme is part of plans to turn Ryanair’s website from “worst in class to best in class”.

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Ryanair to triple marketing investment as profits drop for first time in five years Video

Mon, 19 May 2014 | By Sarah Vizard

Airline plans to increase marketing budget to €35m to promote customer service changes. 

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Morrisons Shine loyalty programme to reward fresh food purchases

Fri, 9 May 2014 | By Sarah Vizard

Trial for points-based scheme to launch in the next month.

Waitrose

Waitrose boss: ‘Our strategy is to do the opposite of what everyone else is doing’

Tue, 6 May 2014 | By Sarah Vizard

Chairman says promotions will be a ‘differentiator’ as rivals concentrate on every day low prices.

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Kenco to reward coffee drinkers for doing good deeds

Mon, 7 Apr 2014 | By Sebastian Joseph

Mondelez switches loyalty scheme from ‘collect-to-get’ to ‘collect-to-give’ to make the brand’s ethical stance more tangible.

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