Breaking news
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Barclaycard reviews Freedom reward scheme
Barclaycard is reviewing its Freedom loyalty programme in a move that could see the scheme scrapped after just two years.
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Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Tesco revives Clubcard Exchange
The month-long promotion comes just a month after the supermarket announced it would be investing in areas such as promotion and pricing strategies.
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Nectar introduces gift horse brand character
Nectar warns customers not to look a gift horse in the mouth in its latest campaign to raise awareness that customers can earn points at its eShops.
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Mumsnet offers brands extra endorsement
Brands that are highly rated by Mumsnet members’ review panel can feature “Mumsnet Best” logos on their marketing material.
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King of Shaves launches subscription model
King of Shaves is looking to direct selling channels as a way of building the brand’s connection with consumers.
Trends
Is your customer data firing on all cylinders?
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
Feeling frayed by the tug-of-war between future and instant targets?
The struggle for marketers to balance short-term reporting and long-term strategy.
Brands must get set for the swift response
People expect a brand to respond to both complaints and positive feedback posted online, and it is Facebook rather than Twitter where they prefer the line of communication to be, says exclusive research.
Don't let your customers fade from view
Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
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Opinion
Data Protection Act penalties aren’t fit for purpose
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
Tactics
Vouchers: reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
