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Marketing Week Engage Awards: The magnificent winners

Wed, 22 May 2013

‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.

Andrew Shelton, Virgin Holidays

The world's his oyster

Wed, 8 May 2013 | By Lucy Handley

Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.

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Privacy: For whose eyes only?

25 April 2013 | By Lou Cooper

How brands are now offering customers privacy to gain a competitive advantage.

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Setting out a plan for using big data

18 April 2013 | By Morag Cuddeford-Jones

With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?

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ICO fighting a losing battle over spam calls and texts

Tue, 18 Jun 2013 | By Michael Barnett

Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.

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On the right side of tracking

Wed, 5 Jun 2013 | By Lou Cooper

In an online world that is becoming more complex, brands using digital analytics need to move away from device-dependent to user-centric strategies. 

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Nectar Oxfam

Oxfam to leverage Nectar partnership to improve customer insight

Fri, 5 Apr 2013 | By Rosie Baker

Charity says there are ‘infinite’ possibilities for the partnership beyond the points for donations scheme launched.

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Nectar offers points for Oxfam donations

Tue, 2 Apr 2013 | By Rosie Baker

Shoppers will be able to earn Nectar points for items donated to Oxfam.

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Greggs to roll out loyalty scheme

Wed, 20 Mar 2013 | By Rosie Baker

Bakery brand seeks to boost loyalty and drive growth by expanding presence in new markets.

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Nectar to close Daily Deals offering

Thu, 7 Mar 2013 | By Rosie Baker

Loyalty brand reviews its position in the challenging daily deals sector.

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Tesco uses loyalty data to target ads on Clubcard TV

Wed, 6 Mar 2013 | By Rosie Baker

Clubcard TV will serve targeted ads to customers for brands including Kellogg’s, J&J, Colgate.

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Tesco moves to reassure Clubcard holders after fraud

Fri, 22 Feb 2013 | By Rosie Baker

Supermarket sends emails to customers after members targeted by scammers

Nectar

Nectar to switch focus to redeeming rewards

Tue, 19 Feb 2013 | By Rosie Baker

Strategy designed to build a stronger emotional connection with consumers.

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