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Data Strategy Awards Judges

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Video: RBS insight chief applauds smart data thinking Video

Mon, 3 Feb 2014

RBS marketer Philip Sheehy on marrying external data sources to owned data.

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Video: Just Eat insight chief Paul Cook on customer-led marketing Video

Tue, 28 Jan 2014

Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.

Trends

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Share information trends

Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.

Customers switching brands trends

Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

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Top Jobs

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Retail suffers new tech threats as Amazon turns 20

Tue, 22 Jul 2014 | By Michael Barnett

Image recognition and ’internet of things’ compound showrooming pains.

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Market research gets up to speed with real time data monitoring

Wed, 8 Jan 2014 | By Jonathan Bacon

Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.

more analysis

Job of the Week

latest news

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Morrisons Shine loyalty programme to reward fresh food purchases

Fri, 9 May 2014 | By Sarah Vizard

Trial for points-based scheme to launch in the next month.

Waitrose

Waitrose boss: ‘Our strategy is to do the opposite of what everyone else is doing’

Tue, 6 May 2014 | By Sarah Vizard

Chairman says promotions will be a ‘differentiator’ as rivals concentrate on every day low prices.

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Kenco to reward coffee drinkers for doing good deeds

Mon, 7 Apr 2014 | By Sebastian Joseph

Mondelez switches loyalty scheme from ‘collect-to-get’ to ‘collect-to-give’ to make the brand’s ethical stance more tangible.

Tesco Clubcard

Tesco buys into big data to make marketing more personalised

Thu, 3 Apr 2014 | By Sarah Vizard

Acquisition of Sociomantic by Tesco subsidiary Dunnhumby will ‘dramatically’ improve advertising planning and personalisation. 

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Pernod Ricard CMO: ‘Brands at risk of Wikileaks moment’

Wed, 26 Mar 2014 | By Sebastian Joseph

Marketers need to gain a social conscience’ in the digital age, warns Martin Riley.

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McDonald’s names Facebook brand exec as first European digital chief

Fri, 21 Mar 2014 | By Sebastian Joseph

Lex Bradshaw-Zanger hired to the newly-created senior director for digital role.

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Starbucks to ‘reinvent and transform’ the $90bn tea market

Thu, 20 Mar 2014 | By Sebastian Joseph

Starbucks steps up efforts to focus on non-coffee items such as tea, juice and food.

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