Domino’s ties with Sky, Weve and 4oD to let customers move seamlessly across all retail environments.
Camelot insight chief thinks changes in customer attitude rule out a 360 degree view.
New app will offer customers personalised offers through their mobile and the ability to scan products to get more information.
Campaign to hammer home price cuts and loyalty focus aimed at stemming worsening sales.
Scheme is part of plans to turn Ryanair’s website from “worst in class to best in class”.
Airline plans to increase marketing budget to €35m to promote customer service changes.
Data Strategy Awards Judges
RBS marketer Philip Sheehy on marrying external data sources to owned data.
Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.
Image recognition and ’internet of things’ compound showrooming pains.
Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.