Mark Price claims myWaitrose is increasing basket size and visit frequency.
Marketing Week asks deputy CEO David Pemsel why he thinks Guardian Membership will be a success.
Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.
Payment firm developing customer relationship tool for sports and leisure brands.
Domino’s ties with Sky, Weve and 4oD to let customers move seamlessly across all retail environments.
Camelot insight chief thinks changes in customer attitude rule out a 360 degree view.
Data Strategy Awards Judges
RBS marketer Philip Sheehy on marrying external data sources to owned data.
Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.