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Honda

Is your customer data firing on all cylinders?

17 May 2012 | By Matthew Valentine

A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.

rope

Feeling frayed by the tug-of-war between future and instant targets?

3 May 2012 | By Lucy Handley

The struggle for marketers to balance short-term reporting and long-term strategy.

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Brands must get set for the swift response

29 March 2012 | By Lucy Handley

People expect a brand to respond to both complaints and positive feedback posted online, and it is Facebook rather than Twitter where they prefer the line of communication to be, says exclusive research.

lighthouse

Don't let your customers fade from view

23 June 2011 | By MaryLou Costa

Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.

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Top Jobs

Michael

Data Protection Act penalties aren’t fit for purpose

Tue, 22 May 2012 | By Michael Barnett

Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…

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Cheetah

Vouchers: reclaiming the market from the deal-chasers

2 February 2012 | By Laura Snoad

Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?

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BA

BA trials cabin crew reward scheme

Tue, 1 May 2012 | By Branwell Johnson

British Airways looks to incentivise cabin crew and improve customer service.

Starbucks

Starbucks cites new latte for UK growth

Fri, 27 Apr 2012 | By Rosie Baker

The launch of Starbucks’ new latte and supporting marketing campaign helped the UK outperform the European business.

Sainsburys

Sainsbury's eyes mobile and TV integration Video

Fri, 20 Apr 2012 | By Rosie Baker

Sainsbury’s is looking at ways to allow smartphones to interact with its TV advertising as a way to drive traffic to stores with offers.

Burger King

Burger King to overhaul customer experience

Wed, 18 Apr 2012 | By Sebastian Joseph

Burger King beefs-up consumer insight offering with feedback programme for the UK.

ASDA

Asda to increase in-store marketing

Wed, 11 Apr 2012 | By Rosie Baker

Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events.

Nectar

Nectar looks to digital for younger user boost

Wed, 11 Apr 2012 | By Rosie Baker

The loyalty programme hopes to start building relationships earlier than it has traditionally.

BQ

B&Q ramps up DIY advice for Easter

Thu, 5 Apr 2012 | By Rosie Baker

The DIY retailer is making its online advice services available over the bank holiday weekend for the first time.

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