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Q&A: Adrian Hado, head of insight and analytics at Avios
Avios insights chief Adrian Hado will present at Marketing Week Live.
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O2 expands Priority Sports with cycling deals
O2 partners with Halfords, Oakley and Victoria Pendleton to expand Priority Sports beyond Nike and rugby offers.
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Steven Levitt on the 'Freakonomics' of connecting with consumers
Steven Levitt, the author of Freakonomics, talks to Marketing Week about the role of data in driving decision making and measuring the value of a brand.
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Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
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Coke Zone rewards closure shows need for more than points
Brands wanting to build loyalty from consumers need to look beyond simple collection and redemption metrics for engagement.
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Marketing Week Live relaunches loyalty programme with app
MWL 2013 is introducing a loyalty rewards app to offer registered attendees additional information and content to improve their experience at the show.
Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
The world's his oyster
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
Privacy: For whose eyes only?
How brands are now offering customers privacy to gain a competitive advantage.
Setting out a plan for using big data
With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?
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Opinion
ICO fighting a losing battle over spam calls and texts
Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.
Tactics
On the right side of tracking
In an online world that is becoming more complex, brands using digital analytics need to move away from device-dependent to user-centric strategies.
