Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Breaking news

Data Strategy Awards Judges

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Video: RBS insight chief applauds smart data thinking Video

Mon, 3 Feb 2014

RBS marketer Philip Sheehy on marrying external data sources to owned data.

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Video: Just Eat insight chief Paul Cook on customer-led marketing Video

Tue, 28 Jan 2014

Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.

Trends

Customers switching brands trends

Customer services and why people switch brands

Wed, 9 Apr 2014 | By Michael Barnett

UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.

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A sense of belonging can reap rewards

Wed, 11 Dec 2013 | By Mindi Chahal

People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.

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Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Retailers miss out on data over distrust

29 August 2013 | By Mindi Chahal

A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.

> Click here for more Trends

Top Jobs

Michael

Big brands aren't immune from nuisance calling

Tue, 15 Apr 2014 | By Michael Barnett

My own brush with a Vodafone sales centre shows the perils of using third-party leads.

> Click here for more Opinion

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Market research gets up to speed with real time data monitoring

Wed, 8 Jan 2014 | By Jonathan Bacon

Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.

more analysis

Job of the Week

latest news

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Asos trials first loyalty scheme

Tue, 18 Mar 2014 | By Sarah Vizard

Online retailer trialling a loyalty scheme with ‘select’ customers to earn points every time they spend on the site.

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UK retailers adopt Beacons technology in shopping centre first

Fri, 14 Mar 2014 | By Sarah Vizard

WHSmiths, Game and Nandos to use Beacons to deliver targeted ads to shoppers’ mobile phones.

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Jacques Vert in marketing push to prove fashion 'expertise'

Wed, 12 Mar 2014 | By Sarah Vizard

Marketing director aims to change perception of Jacques Vert as a ‘tired department store brand’.

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Greggs launches mobile loyalty app as sales drop

Wed, 26 Feb 2014 | By Russell Parsons

The “Greggs Rewards” app will reward customers with “treats and rewards” when they use it to pay. 

Vita Coco

Vita Coco launches peer-to-peer loyalty scheme to reach new drinkers

Mon, 24 Feb 2014 | By Sebastian Joseph

Vita Coco lets fans gift a carton of the drink as part of its biggest digital push in the UK.

Boots

Boots digital chief: Insight ‘must pass the T-shirt test’

Thu, 13 Feb 2014 | By Michael Barnett

Retailers’ consumer insights must be more focused on simple outcomes that benefit their customers, argues Ruth Spencer. 

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Video: Nationwide customer contact chief on data overload Video

Wed, 5 Feb 2014

Nationwide’s Andy Dellbridge on ‘small data’ and recruiting fresh talent.

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