Mondelez switches loyalty scheme from ‘collect-to-get’ to ‘collect-to-give’ to make the brand’s ethical stance more tangible.
Acquisition of Sociomantic by Tesco subsidiary Dunnhumby will ‘dramatically’ improve advertising planning and personalisation.
Marketers need to gain a social conscience’ in the digital age, warns Martin Riley.
Lex Bradshaw-Zanger hired to the newly-created senior director for digital role.
Starbucks steps up efforts to focus on non-coffee items such as tea, juice and food.
Philip Clarke says new digital and smartphone Clubcard, penned for an Autumn release, will also include bundled services.
Data Strategy Awards Judges
RBS marketer Philip Sheehy on marrying external data sources to owned data.
Head of global insight for Just Eat Paul Cook on how data can drive customer engagement.
UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.