Avios insights chief Adrian Hado will present at Marketing Week Live.
O2 partners with Halfords, Oakley and Victoria Pendleton to expand Priority Sports beyond Nike and rugby offers.
Steven Levitt, the author of Freakonomics, talks to Marketing Week about the role of data in driving decision making and measuring the value of a brand.
Brands consulted by Facebook on how best to understand social in multi-media mix.
Brands wanting to build loyalty from consumers need to look beyond simple collection and redemption metrics for engagement.
MWL 2013 is introducing a loyalty rewards app to offer registered attendees additional information and content to improve their experience at the show.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
How brands are now offering customers privacy to gain a competitive advantage.
With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?
Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.