Kitcatt Nohr Digitas CEO tasked with developing office space supplier’s brand and membership scheme.
Chain hopes real-time mobile initiatives will boost loyalty.
Our new list of categories reflects the cutting edge of data use in ever more innovative marketing campaigns.
CMOs, not CIOs, are best equipped to foster the ‘third wave of computing’.
French ski brand launches loyalty club and apps to reward top customers and emphasise its ‘premium status’.
Former Tesco boss says marketers must take risks and spot innovation to take on the top job.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Trust underpins loyalty, and recent research among mothers provides valuable pointers towards helping consumers feel how your brand is on their side.
It’s not just customer service that consumers care about, brands need to be trustworthy and pay their taxes. And the latest Top 100 lists shows expectations are higher than ever.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Will the Government response kill off the spam, or lead to long-term harm for consumers and marketers?