- Home
- Advertising
Advertising
Latest News
Ad watchdog handed tools for greenwash crackdown
A new rule to stop marketers exaggerating the environmental benefits of their products will be introduced later this year as part of an overhaul of the advertising codes.
Whiskas Simply launches TV ads
Mars Petcare is launching a television advertising campaign to support the launch of its Whiskas Simply cat food range.
In-Depth
The guilt appeal
Guilt marketing is a tried-and-tested tactic to affect consumer behaviour, and the opportunities to play on it are growing as it becomes the predominant emotion in modern lives. But is such a negative focus effective in the long term?
Branding gets personnel touch
Companies are tapping into the personal branding skills of their employees, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to consumer demands.
Trends
No business like show business
In today’s digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.
Brands fail to follow rules of engagement
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, consumers believe the opposite.
Special Reports
Digital keys open door to 21st century marketing
Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future.
Beyond the screen
Video may not have killed the radio star but it certainly seems to be triumphing online. There were 971 million display ads placed around video during April in the UK as consumers logged on to be entertained by content on a variety of branded sites, social networks and blogs according to comScore.
Campaign data reaches an eye level
With the results of eye tracking studies now available almost immediately, direct marketers now face the challenge of developing a better understanding of the data and making good use of it.
Success built on foundation of basic skills
At a time when marketers need to shape their brand’s offering, training providers are shifting their focus towards courses that teach basic skills, such as digital strategy, planning and finance.
Opinion
Advertising industry and green charities welcome code changes
The advertising industry has hailed the changes made to the advertising codes as “timely and welcome”, while the addition of a code aimed at cracking down on exaggerated environmental claims has been described as a “vital step” in tackling climate change by one leading green charity.
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
Brands
Fiat Professional unveils "whole new approach to marketing"
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
Truphone launches £1m international campaign targeting businesses
Truphone, the global mobile operator, is launching a £1m international campaign to promote its Truphone Local Anywhere package to businesses and frequent travellers.
Nissan plots integrated campaign for new Qashqai push
Nissan has unveiled the latest extension to its ‘Urbanproof’ saga advertising theme, with an integrated marketing campapign supporting the reveal of the new Nissan Qashqai.
WPP sees 2009 pre-tax profit fall by 16%
WPP, owner of agencies including Grey, Ogilvy and JWT, has reported its 2009 pre-tax profits fell 16% to £812m last year, with the economic downturn contiributing to a “brutal” year for the business.
