Kingsmill launches ‘Great White’ loaf to challenge the ‘very negative’ story around white bread.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
YouGov BrandIndex data shows Buzz about the brand down but no change in purchase intent.
McDonald’s launches long-term campaign to offer free fruit to kids on the first Friday of every month.
Nike unveils knitted football boot through social media drive.
Adidas and Reebok digital newsrooms to coordinate online activity for brands.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.