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What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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Top Jobs

Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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AVIS we try harder

The winning straplines that stand the test of time Video

Tue, 24 Jun 2014 | By Lucy Tesseras

What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?

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Computer Mouse

World’s biggest brands rapidly moving programmatic away from agencies

Thu, 4 Sep 2014 | By Lara O'Reilly

Report finds brands are shifting programmatic ad buying to specialists as concerns around agency transparency mount.

BA

Marketers champion integrated agency model

Wed, 3 Sep 2014 | By Branwell Johnson

Senior marketers suggest the best work comes from working with fewer agencies.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014 | By Lara O'Reilly

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

Brother ad

Brother cages ad featuring circus tiger after protests Video

Wed, 27 Aug 2014 | By Russell Parsons

Consumer electronics company ‘pauses’ ad after animal exploitation concerns.

Facebook Comparethemarket

Comparethemarket becomes first UK Facebook Premium Video advertiser

Tue, 26 Aug 2014 | By Lara O'Reilly

Comparison site today becomes first UK brand to trial autoplay News Feed video ads.

Sir Martin Sorrell

'Brands investing in ads not M&A to drive growth'

Tue, 26 Aug 2014 | By Russell Parsons

The flexibility of marketing spend trumping riskier merger and acquisition activity, says WPP. 

Cineworld

'Cineworld’s allocated seating policy risks throwing shade on brand ads'

Fri, 22 Aug 2014 | By Lara O'Reilly

Marketers raise concerns that several Cineworld cinemas are keeping lights up during ad breaks, potentially impacting engagement with their campaigns.

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