B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.
Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.
SVP Nikesh Arora says marketing is ‘at a significant industry moment’.
Diageo posts 1.3 per cent third quarter sales dip, hit by a 19 per cent slump in Asia.
Bellwether report finds bullish brands spending extra funds on traditional media channels.
MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.
The Secret Marketer invites a ‘guru’ in to the office.
Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?