Music streaming service signs up Red Bull, Jaguar and Comedy Central as first advertisers and introduces content creator subscriptions.
Snapchat Discovery service to launch in November, offering marketers a way to target Millennials, at scale, according to a report.
P&G and Quaker Oats among first brands to reward fitness enthusiasts at their ‘moments of elation’.
Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.
‘The Wolf’ stars in campaign highlighting the service offered to customers.
Twitter expands on its Amplify programme with ad format, which will be offered on a cost per view basis.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
New research reveals that more consumers want personalised content, but still have privacy concerns.
Teenagers engage with traditional and social media, according to a very personal focus group.
What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?