The Sun and Times publisher follows Guardian and Metro in creating a dedicated branded content division.
Humorous campaign marks move away from ‘pokey and rebellious’ marketing to becoming a ‘mischievous ally’.
TV, digital and outdoor campaign sparked 98 complaints, but only poster element banned.
BuzzFeed intends to ‘quadruple’ revenue in the next three years by playing up the new advertising medium: tone of voice.
Campaign for annual stop smoking initiative to feature comedians including Paddy McGuinness and Al Murray.
Marketing for latest ‘affordable flagship’ smartphone, the Lumia 830, to focus on Cortana personal assistant software rather than Nokia hardware.
Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
New research reveals that more consumers want personalised content, but still have privacy concerns.
What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?