Breaking news
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M&S hopes Estee Lauder man will bring 'feminine-style' to marketing
Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.
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M&S marketing chief Sharp to step down
Former Estee Lauder president Patrick Bousquet- Chavanne promoted to lead marketing.
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Champions League brands bid to break with tradition
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
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BT and Visa debut in most valuable BrandZ lists
And Apple holds firm in top spot,according to BrandZ.
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Nike reveals debut England kit on Twitter
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
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Virgin Atlantic's top marketer out in restructure
Simon Lloyd to be replaced by sales director in a combined sales and marketing role.
Trends
Playing it safe
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Youtility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Gangnam Style marketing
How the world’s biggest brands are borrowing from the most-watched YouTube videos.
Top Jobs
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Opinion
Pointless slogans are a waste of time
I despair for the big consumer brands. They’ve collectively lost the brand building plot. So small FMCG brands, it’s time to go after them.
Tactics
Putting the OOH factor back into advertising
More accurate audience measurement tools and new technology could make out-of-home the in-vogue channel.
