Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.
Former Estee Lauder president Patrick Bousquet- Chavanne promoted to lead marketing.
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
And Apple holds firm in top spot,according to BrandZ.
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Simon Lloyd to be replaced by sales director in a combined sales and marketing role.
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Are marketers facing a sharp slap from Government for pushing the boundaries?
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
How the world’s biggest brands are borrowing from the most-watched YouTube videos.