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What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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Top Jobs

The Secret Marketer 401 245

Teenagers can provide some surprising media learnings

Wed, 6 Aug 2014 | By Secret Marketer

Teenagers engage with traditional and social media, according to a very personal focus group.

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AVIS we try harder

The winning straplines that stand the test of time Video

Tue, 24 Jun 2014 | By Lucy Tesseras

What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?

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Job of the Week

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ASA

ASA switches strategy away from individual complaints to focusing on wider issues

Wed, 13 Aug 2014 | By Michael Barnett

Advertising Standards Authority chief executive Guy Parker says the regulator will take a more proactive stance on advising brands.

Computer Mouse

IAB nears standard metric for video ad views

Tue, 12 Aug 2014 | By Lara O'Reilly

Trade body pencils in Q4 launch for video viewability standard, to follow April release of display ad baseline.

Twitter logo

Twitter admits 8.5% of its users are bots

Tue, 12 Aug 2014 | By Lara O'Reilly

But company also reveals that more humans are seeing ads than first thought as it revises its second quarter user metrics.

Greenpeace Lego

The top 10 YouTube ads in July Video

Mon, 11 Aug 2014 | By Lara O'Reilly

Lego, Arsenal and Irn-Bru topped YouTube’s UK ads leaderboard last month.

Buzzfeed site

BuzzFeed appoints Greg Coleman as president

Wed, 6 Aug 2014 | By Russell Parsons

Former Huffington Post president handed brief to ramp up its social advertising offering to brands.

Channel 4 Short Shorts campaign

Channel 4 gets behind Shorts launch with marketing push Video

Fri, 1 Aug 2014 | By Lara O'Reilly

Broadcaster launches short-form content platform - featuring videos from Rimmel, British Gas and Alfa Romeo - with cheeky campaign.

Festival of marketing

10 speakers not to miss at our Festival of Marketing Video

Fri, 1 Aug 2014

Our guide to some of the unmissable speakers you can see at this year’s Festival of Marketing.

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