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What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

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Top Jobs

Ruth Mortimer 654 400

The big messages from the Big Apple’s Advertising Week event

Wed, 1 Oct 2014 | By Ruth Mortimer

Two big themes have emerged so far: programmatic and native.

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Sarah Warby, Sainsburys

The 'mum test': why Sainsbury's new campaign is simplifying prices

Thu, 25 Sep 2014 | By Sarah Vizard

Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.

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Stoptober 2014

Government injects humour into this year’s Stoptober push Video

Mon, 8 Sep 2014 | By Lara O'Reilly

Campaign for annual stop smoking initiative to feature comedians including Paddy McGuinness and Al Murray.

Lumia 830

Nokia marketing shifts focus further towards Microsoft services

Thu, 4 Sep 2014 | By Lara O'Reilly

Marketing for latest ‘affordable flagship’ smartphone, the Lumia 830, to focus on Cortana personal assistant software rather than Nokia hardware.

Computer Mouse

World’s biggest brands rapidly moving programmatic away from agencies

Thu, 4 Sep 2014 | By Lara O'Reilly

Report finds brands are shifting programmatic ad buying to specialists as concerns around agency transparency mount.

BA

Marketers champion integrated agency model

Wed, 3 Sep 2014 | By Branwell Johnson

Senior marketers suggest the best work comes from working with fewer agencies.

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014 | By Lara O'Reilly

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

Brother ad

Brother cages ad featuring circus tiger after protests Video

Wed, 27 Aug 2014 | By Russell Parsons

Consumer electronics company ‘pauses’ ad after animal exploitation concerns.

Facebook Comparethemarket

Comparethemarket becomes first UK Facebook Premium Video advertiser

Tue, 26 Aug 2014 | By Lara O'Reilly

Comparison site today becomes first UK brand to trial autoplay News Feed video ads.

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