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BA unveils its London Olympics TV campaign
British Airways to debut new Olympics ad showcasing staff on social media.
Trends
Special Reports
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Media tools need to be placed in skilled hands
Our panel of marketing experts, in association with Communisis, discuss how to make best use of social media and warn there are no one-size-fits-all solutions.
Poster power grabs piece of the interaction
Six experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.
Brands
The hunt just became personal
Struq’s personalised banner ads tackle the problem of ’banner blindness’ and match job seekers with their perfect vacancy.
Scarlett Johansson is new face of Mango
Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign.
Thomson targets late bookers
Holiday firm Thomson is to launch a summer marketing campaign targeting holiday makers looking to find cheap last minute deals.
Honda Insight kicks off UK campaign in cinemas
Honda starts its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons via a £1.3 million deal with Digital Cinema Media.
Opinion
In-Depth
Profile: Christa Carone, CMO, Xerox
Spread your wings: How Xerox has transformed itself into a $22bn business - could you do the same?
