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(RED) targets music and gaming fans
Brands and celebrities are teaming up with the AIDS charity organisation to launch a series of global fundraising events targeting music and gaming fans.
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Marketers demand more from Twitter
Twitter must work harder to convince marketers of its worth if it is to boost what it admits is a ‘relatively small’ brand take-up to date.
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Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
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The Economist launches ad network
Ideas People is the first UK ad network rejecting the use of cookies for its targeting, it claims.
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Sponsors ready Champions League activity
Sony, Heineken, Ford and Adidas ready advertising campaigns for tomorrow’s Champions League final between Bayern Munich and Chelsea.
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Coca-Cola to put mobile first Video
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
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‘Inconsistent tone of voice will damage brands’
Brands need to use the same language in all communication with customers or risk creating a disconnect.
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GM pulls Facebook ads
Vauxhall owner said to have concluded that social network has little impact on purchases.
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Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Groupon ad complaints continue to mount
Daily deals site continues to attract high number of complaints despite OFT ruling forcing a change in marketing practices.
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BT student ads preferred to Adam and Jane
BT plans to make its student ads a long-term marketing commitment after finding the creative achieved its highest ever cut-through rates.
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Greenpeace ad banned
ASA tells eco-activists told not to use marketing that could lead to ‘illegal or anti-social behaviour’ in future.
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Paddy Power transgender ad banned
The bookmaker’s ad is the latest in a long line of controversial campaigns that fall foul of ad rules.
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New marketing approach leads to Groupon profit
Daily deals site reports first quarterly profit after switching its marketing strategy to focus on retention over acquisition.
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Kopparberg readies £4m marketing campaign Video
Swedish cider brewer to partner with Spotify and Last.fm for multimillion pound advertising campaign.
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BlackBerry bids to boost ‘relevancy’ after ‘tough’ year
Mobile phone brand says it needs to demonstrate ‘relevancy’ to cut-through in fiercely competitive market.
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Mr Kipling launches digital tournament
Premier Foods is launching a social media campaign for its Mr Kipling brand in collaboration with Aardman Animations.
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BB looks for lift from global brand campaign Video
BlackBerry launches global brand campaign to appeal to ‘people of action’.
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Hiscox drafts British film elite for TV push Video
Specialist insurer returns to TV after 4 years with ad directed by “Tinker, Tailor, Soldier, Spy” director and voiced by Sherlock star Benedict Cumberbatch.
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‘Social ads least accepted by consumers’
Social media is the least hospitable media channel for advertisers, according to a study.
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Trinity Mirror hit by Murdoch’s Sunday Sun
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Spanish beer eyes UK growth with TV push
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McDonald’s launches 'healthy' fizzy drink
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Mars signs Eva Longoria for global ad push Video
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CityJet to move away from service messages
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Havana Club readies global experiential push
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Welsh rugby stars likely for Dove Men ads
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Simple and emotive the way to trigger green behaviour
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ISBA president stresses need to ‘shape the debate’ over digital practices
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BSkyB posts bumper profit
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‘Marketing must operate above geographical regions’
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Cadbury joins Shazam for ITV Games push
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Doubts over Facebook’s Reach Generator
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Nectar introduces gift horse brand character
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Manchester City announces Nike deal
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Samsung unveils biggest marketing effort Video
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Mumsnet offers brands extra endorsement
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Ad Assoc names Snowball as new chairman
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Q&A: Bobi Carley, Disneymedia+ commercial director on brand partnerships
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Bauer to launch ‘intelligent’ men’s mag