Sainsbury’s helps plan perfect Christmas
See Sainsbury’s Christmas campaign featuring Jamie Oliver here.
Sainsbury’s hopes to convince shoppers that it has “everything they need for the perfect Christmas” in a festive campaign starring brand ambassador Jamie Oliver.
The main advertisement will see Oliver explaining the range of festive food available in stores, while shorter versions will focus on Christmas products from the recently re-launched Taste the Difference range.
The supermarket is also to sponsor Christmas entertainment programming on UKTV channels, including Dave and Gold.
The ads, which break tonight (15 November), was created by AMV BBDO.
· 17% of main shoppers use Sainsbury’s for the bulk of their shopping
· The most popular reason given for shopping at Sainsbury’s is that ‘the availability of food is always good’
· 38% of Tesco shoppers use Sainsbury’s for their secondary shopping
· Sainsbury’s highest regional consumer penetration is in London (25%) and the lowest is in Scotland (9%)