Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
New research reveals that more consumers want personalised content, but still have privacy concerns.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
Marketers are spotting a correlation between ‘owned media’ and traditional paid-for formats and consumers are viewing content positively.
Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.