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CRM / Loyalty
Latest News
Barclaycard Freedom launches today
Barclaycard Freedom, the loyalty scheme from Barclaycard launches today, as Shell joins the programme.
BBC opts for Proximity London to handle TV Licensing
BBC has re-appointed Proximity London to handle TV Licensing’s direct marketing, printing and fulfilment services for the next five years.
In-Depth
A cherry-picked CSR strategy
Fictional characters that embody the brand abound in marketing, but MTV has taken the concept to another level with Cherry Girl, a virtual ambassador for the cause of social responsibility.
Who's managing your relationships?
Outsourcing customer relationship management is moving up the agenda. But is your CRM safe in the hands of an agency, and will the cost reductions made outweigh the potential loss of control over customer communications?
Trends
No business like show business
In today’s digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.
On course to climb high up career ladder
As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
Special Reports
Why vouchers are gaining new currency
Cash isn’t always king when it comes to rewarding staff. Long-term benefits schemes can earn employees major savings over a year, and advances in mobile vouchers can offer an instant hit. By Morag Cuddeford-Jones
This time it's very personal
Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation.
Opinion
International differences
In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing.
Growth from existing customers
In the first of a series of articles, Clive Humby, co-founder of dunnhumby, talks about developing growth from existing customers.
Brands
Nectar trumps Clubcard
Nectar, the loyalty card endorsed by Sainsbury’s and Homebase, has overtaken Tesco’s Clubcard with more cardholders than its rivals.
Sainsbury’s copies Tesco with BOGOF later deal
Sainsbury’s has launched a trial to allow customers to claim the second item in BOGOF deals at a later date, mirroring Tesco’s BOGOF Later deal.
Barclaycard announces first national retailers for rewards scheme
Barclaycard has signed up retailers Yo! Sushi and Goldsmiths as its first national partners for its Barclaycard Freedom rewards scheme.
Skype awards three agencies £60m global account
Skype, the internet telephone company, has appointed TBWA, Wolff Olins and Rapp to collaborate on its global advertising, CRM and brand accounts.
