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CRM / Loyalty
Latest News
Greggs eyes loyalty scheme
Greggs is mulling the launch of its first loyalty scheme as it looks to build on recent sales success.
BT: 'Marketers need to have love affair with customer services’
Marketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
Trends
Don't let your customers fade from view
Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
No business like show business
In today’s digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.
Special Reports
Reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
Netting maximum brand value from voucher sites
There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them.
Brands
Tesco confirms Clubcard relaunch
Tesco has officially confirmed the 150m re-launch of its Clubcard loyalty scheme, first revealed by Marketing Week last month.
Nectar appoints new managing director
Groupe Aeroplan, owner of the Nectar rewards programme, has appointed Jan-Pieter Lips as managing director of the business.
Opinion
In-Depth
Online sales means quick response CRM systems
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
