British Gas joins Nectar
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British Gas has signed up to join the Nectar programme to drive customer loyalty.
British Gas will replace rival energy provider EDF Energy as the loyalty programme’s utility partner.
From the start of 2011 British Gas’s 12 million customers will be able to collect points and benefit from Nectar rewards.
Cardholders will be awarded quarterly points for being a British Gas customers and bonus points for switching to direct debit or paperless billing and taking up additional British Gas services.
Other Nectar partners include Sainsbury’s, Homebase, Eurostar and Vue cinemas.
Phil Bentley, managing director, British Gas, says: “More than 12 million customers count on British Gas to look after their world every day and we don’t take that loyalty for granted.”
“We know our customers have a choice, and we want to reward them for putting their trust in us. With Nectar, we will be able to offer our customers’ rewards that help them enjoy more of their world”.
Jan-Pieter Lips, Nectar managing director, says British Gas will be a “major partner” in Nectar’s growth.
EDF’s partnership with Nectar will cease in December 2010.
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Readers' comments (20)
Paul Hudson | Wed, 6 Oct 2010 10:58 am
This is a smart move by British Gas, as customer retention is one of the top priorities for the utilities sector. What will be interesting now is to see the level of innovation that Nectar can bring to British Gas’s 12 million strong customer base.
Points based reward programmes are clearly effective but our research has shown there is also an increased consumer demand for brands to use their customer insight to offer tailored packages of benefits that people really need. For utilities customers this could be a package including home insurance and boiler protection, which can in fact be offered through an annual membership structure, increasing the range of touch points between the customer and their energy supplier. Even as a complementary offering, for example on the anniversary of a customer’s account, utility brands can still produce a viable return due to the reduction in customer churn.
Let’s hope British gas and Nectar can combine to offer customers more choice in what they are offered, how they are rewarded, and increase engagement through the innovation that is sometimes lacking in the utilities sector’s CRM activity.
Paul Hudson
Global Marketing Manager
Collinson Latitude
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jean glen | Tue, 1 Feb 2011 2:38 pm
good news about nectar.
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Anonymous | Wed, 2 Feb 2011 1:36 pm
so how does this work ?
I am a british gas subscriber with a nectar card
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Anonymous | Thu, 3 Feb 2011 10:22 am
why only combine gas and electricity for nectar points i have been with british gas for 46 years so why be singled out of this nectar promotion
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Richard Duffy | Thu, 3 Feb 2011 1:54 pm
maybe theyll reinburse you with 46 yrs worth of nectar points
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marjorie bottomley | Thu, 3 Feb 2011 3:26 pm
can i get nectar points with been on pepayment meters for my gas and electric
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Mil Sidney | Thu, 3 Feb 2011 8:06 pm
Nectars are not like air-miles. All your food and petrol for a year - bottle of scotch if you are lucky.
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Anonymous | Sat, 5 Feb 2011 1:38 pm
Join Nectar Card N0 98263000 46234302 031
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Lesley Stones | Sun, 6 Feb 2011 6:52 pm
how do you sign up for the nectar deal?
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Mrs. A.C. Thompson | Sun, 6 Feb 2011 8:44 pm
my boiler and radiatrors are serviced by British Gas but another firm is my gas supplier. Will I get Nectar points please?
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