Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
Companies are losing loyal customers at an alarming rate because of poor customer service and rewards, finds new research.
The latest fast.MAP research shows that marketers in the finance industry have got their work cut out in regaining the sector’s reputation.
New research reveals that people talk more about brands in their everyday lives than on social media.
New research examines what prompts women to recommend products and which media channels they prefer.