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Barclaycard reviews Freedom reward scheme
Barclaycard is reviewing its Freedom loyalty programme in a move that could see the scheme scrapped after just two years.
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Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Tesco revives Clubcard Exchange
The month-long promotion comes just a month after the supermarket announced it would be investing in areas such as promotion and pricing strategies.
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Nectar introduces gift horse brand character
Nectar warns customers not to look a gift horse in the mouth in its latest campaign to raise awareness that customers can earn points at its eShops.
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Mumsnet offers brands extra endorsement
Brands that are highly rated by Mumsnet members’ review panel can feature “Mumsnet Best” logos on their marketing material.
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King of Shaves launches subscription model
King of Shaves is looking to direct selling channels as a way of building the brand’s connection with consumers.
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BA trials cabin crew reward scheme
British Airways looks to incentivise cabin crew and improve customer service.
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Starbucks cites new latte for UK growth
The launch of Starbucks’ new latte and supporting marketing campaign helped the UK outperform the European business.
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Sainsbury's eyes mobile and TV integration Video
Sainsbury’s is looking at ways to allow smartphones to interact with its TV advertising as a way to drive traffic to stores with offers.
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Burger King to overhaul customer experience
Burger King beefs-up consumer insight offering with feedback programme for the UK.
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Asda to increase in-store marketing
Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events.
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Nectar looks to digital for younger user boost
The loyalty programme hopes to start building relationships earlier than it has traditionally.
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B&Q ramps up DIY advice for Easter
The DIY retailer is making its online advice services available over the bank holiday weekend for the first time.
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Lloyds overhauls service after topping complaints poll
Banking group introduces new complaints handling system in bid to become more ‘customer-centric’.
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McDonald’s steps up support of British farming
McDonald’s is launching a £1m training and apprenticeship scheme to encourage young people into the farming industry.
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Nectar hails success of public sector trial
Nectar’s partnership with Birmingham City Council to reward residents with points hailed a success as Maidenhead and Windsor joins in.
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Tesco ups Price Drop marketing
Tesco hopes to deepen engagement with the campaign through Facebook.
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PeerIndex to offer consumers brand freebies
Social media data tool aims to become “mass market consumer brand”.
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Tesco in CSR push
Tesco launches campaign to encourage customers to donate Clubcard points to fund rainforest conservation work.
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Sainsbury’s offers Nectar points rebate
Sainsbury’s is to give customers a rebate on Nectar points spent booking with EasyJet.
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Greggs eyes loyalty scheme
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Molson Coors ramps up marketing in convenience stores
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Tesco returns to vouchers after sales drop
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Starbucks faces backlash over My Rewards
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O2 creates Priority Moments business division
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West Ham ramps up marketing to counter sales dip
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M&S is ahead of Plan A targets
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Nectar to award points for viewing online ads
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‘Loyalty is about customers not data’
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BA Executive Club loyalty scheme relaunches
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BT: 'Marketers need to have love affair with customer services’
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Restaurant chains move away from vouchers to loyalty
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Costa eyes loyalty scheme for vending business
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Starbucks launches My Rewards loyalty scheme
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Boots to give bespoke loyalty offers at till
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Reckitt Benckiser and Danone use Dunnhumby data to shape online loyalty
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American Airlines launches reassurance drive after bankruptcy
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Blue Dot launches social currency scheme
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Nectar readies campaign to push online offering
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Visa ramps up data services to “redefine” retailer loyalty