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Data Protection Act penalties aren’t fit for purpose
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
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Facebook can’t just sit on its data goldmine
Facebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so…
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Retailers need to convert latent loyalty
Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
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The Secret Marketer: 'Marketers are responsible for the whole customer journey'
‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…
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RSPCA Mobile needs to know its customers
RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
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Familiarity will make mobile payment feel more secure
It is a strangely common occurrence at Marketing Week that our analysis articles coincide…
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Are retailers too complacent about the cookie directive?
In just over a month, websites will be forced to ask permission before placing cookies that…
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What links pregnant men and the price of pecans?
According to the National Health Service, 20,000 men in the UK are pregnant. It’s just one example of how dodgy data gathering can…
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Respond to your customers, and respond quickly
Brands risk alienating customers by not engaging with them using their channel of choice.
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Keep it simple, stupid
Keep it simple, stupid or K.I.S.S., if you like acronyms, is one of the oldest rules in the book, but one that is becoming more rather than less…
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Another data law, another ugly brawl
In just over two months, the bell will ring to signal that the EU’s electronic privacy directive is finally in force.
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Google deserves our data but its search service is getting worse
The cliché is true. If you’re not paying for a service, you’re not the customer - you’re the product.
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Don’t make your DM hard work for customers
Consumers or potential clients are likely targeted by umpteen marketing messages and presented with a plethora of choices…
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Retention vs acquisition: where is the value?
Groupon is shifting its marketing spend to focus on retention rather than chasing new customers to secure the future of the business…
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Will plans for strict data law make for better marketers?
Marketers have attacked plans for new rules which may force them to gain more explicit consent...
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When DM does the heavy lifting
You may have seen an intriguing advertisement featuring objects from lawn-mowers to petrol pumps being lifted by propellers. It’s for Avios, a loyalty point scheme. What the ads are not pointing out is that this is a rebrand of AirMiles, the scheme owned by The Mileage Company.
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We're in the business of serving customer needs
It’s a brutal market out there, but there are still plenty of opportunities for those who are prepared to be positive and think differently.
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Customer experience: the new battleground
Read this week’s cover feature about how customer experience should be at the top of your priority list
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The three bitter pills you need to take to restore brand trust
Regaining the trust of consumers poses a tough challenge, requiring major behavioural change and a leap of faith in your staff.
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The Secret Marketer feels the pressure from price matches
Pricing is the watchword of the moment. First Tesco and Asda drop their trousers, then Sainsbury’s responds by refunding its customers via couponing. Even the upmarket folk at Waitrose have been on the phone demanding that we contribute to their “essential price cuts” or face the consequences.
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Energy suppliers need to show a little understanding
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Gamification is the future of loyalty
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Marketing Academy unveils second year of future leaders
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Football clubs' DM fails to score
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It’s time to ditch CRM in favour of product relationship management
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Cross-serving is the secret behind successful cross-selling
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The non-commercial break
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International differences
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Data is the sweet nectar of loyalty programmes
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I’m regaining my faith in loyalty programmes
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Creating loyalty is about more than card
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Craig Inglis has been knowingly undersold
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A promise should be a promise
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The nudge towards eCRM
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Mastercard’s new DM service highlights need to diversify
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Nectar has its finger on the trigger
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Loyalty begins and ends on the store floor
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Growth from existing customers
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Give consumers some credit
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It’s a coupon revolution