Tactics
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Vouchers: reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
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Netting maximum brand value from voucher sites
There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them.
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Join the dots to see the full insight picture
The role of the brand researcher is evolving into one that gathers data from diverse parts of the business and turns it into actionable insight to fulfil company objectives.
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All roads to improvement start at insight
Whether it is Sky looking for differentiation, or More Than setting out to improve customer service, the mantra from all brands at our 1-2-1 Research Summit was ’insight’.
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Mixing the old and new creates a potent promotional cocktail
Brands may increase their redemption rates by shifting promotional activity online, but they would be unwise to ditch traditional channels.
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Driving value from the single customer view
Bringing all your data together in a single customer view or single marketing view is a Herculean task for many organisations. Do those who have begun the process believe they are about to reap the rewards for their efforts? Morag Cuddeford-Jones reports.
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Vouchers flex retail muscle in two sectors
Experts from six high street brands answer questions posed by Marketing Week about their use of the ever-popular gift voucher and any possible future developments.
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Why vouchers are gaining new currency
Cash isn’t always king when it comes to rewarding staff. Long-term benefits schemes can earn employees major savings over a year, and advances in mobile vouchers can offer an instant hit. By Morag Cuddeford-Jones
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This time it's very personal
Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation.