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Breast Cancer Care enables preference centre
Personalised email campaigns and preference-driven selections have been enabled by Breast Cancer Care following a switch to on-demand email service provision.
Transactis launches real-time data linking
Customer insight and database marketing company Transactis is enabling real-time linking of online data capture with offline customer information. Using a middleware solution that removes the need for disruptive changes to e-commerce applications, it will allow for real-time decision making using holistic customer information.
Leader
A ground level view of the consumer
I know exactly where you are as you read this. How does that make you feel? If you either disbelieve it or alternatively feel slightly unsettled, then welcome to the new frontier in the battle between data usage and privacy.
Behind the News
Trust is cornerstone of consumer willingness to share data
High-profile data losses and the backlash against behavioural targeting have made consumers cautious about who they will give personal information to. At the same time, there is still a high level of willingness to trade data if certain conditions are right, especially convenience and trust. For marketers, winning that confidence is going to become more important as opt-out rates from publicly-available sources rise.
In tune with the changing world of online retail
When not deploying the latest web analytics tools at MandMDirect.com, Caroline Knox can be found playing the piano. As David Reed finds out, there may not be that much difference between the skills needed to do both.
Opinion
Exclusive lists the way forward in B2B?
A quick look at the B2B list marketplace reveals a plethora of databases for sale at low prices - prices that are continuing to freefall. Low prices might sound like a great development for B2B marketers, but unfortunately it’s not. Many of these prospect databases are not up-to-date and lack fresh insight because the same few sources of B2B data form their backbone.
For a customer view, it’s the thought that counts
The benefits of integrating individual customer data in real-time from all customer touchpoints are clear and well documented. But the realities of achieving a full single customer view in a world of imperfect data and limited budgets are harsh. So is it possible to achieve some of the benefits of an SCV while compromising on true SCV ideals?
Features
Grow brighter data functions
Data may have a value in its own right, but it comes alive when used to drive a business. David Reed hears from brands who have.
Working better at lower volume
What is the optimal way for marketers and data owners to work together? Data Strategy, in association with The Ark, asks three experts about how to get data to drive marketing, rather than the other way around. David Reed reports.
Shifting sands of new business
It is not that difficult to identify and target businesses in the UK. What is hard is getting them interested in your products and services. Enter a new generation of prospect development that changes the nature of this data space, says David Reed.
Case Study
Firebox develops customer data into real business driver
Originally founded by two university friends in 1998 as Hotbox.co.uk, the now thriving online retailer Firebox.com rebranded in 2000.
