DMA launches new information security standard

The Direct Marketing Association will unveil its new information security standard, DataSeal, on 27th January. Developed in conjunction with BSi over the course of 2009, the standard will offer an accessible, achievable and cost-effective route for DMA members to demonstrate their commitment to keeping personal data secure.

Speaking to Data Strategy about DataSeal last year, Robert Keitch, director of media channel development and environmental affairs at the DMA, said: “We’ve done a lot of work on this to ensure it sets out achievable goals. If companies see data as an asset, they will not object to putting security standards in place.”