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Latest News
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Molson Coors ramps up marketing in convenience stores
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Channel 4 to “pioneer” the use of data
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Data law “severe threat” to marketers
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Facebook completes three-month privacy audit
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Retail sales fall in November after gains
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Brands told 'must try harder' on cookie compliance
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RBS plans data upgrade to personal statements
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Global ad expenditure expected to rise
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Facebook appoints public policy director
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Visa ramps up data services to “redefine” retailer loyalty
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Sainsbury’s: 'Nectar data makes our c-stores stronger than rivals'
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Brands shift focus to data in pursuit of market gain
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O2 creates business intelligence division
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ITV to create customer data strategy for online
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Government backed marketing data release to start next year
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Marketers must be transparent with consumers over data, says Google MD
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MPs call for crackdown on data misuse
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Adobe launches tool to measure digital engagement
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Accor revamps site and loyalty programme
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Visa and Samsung to launch NFC phone for Olympics
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Gumtree launches social media based daily deals
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PepsiCo poised to launch series of digital pilot schemes
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Groupon rewards loyalty to boost traffic
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Aviva makes UK marketing director role more customer focused
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Virgin Media readies free gift loyalty campaign
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Ipsos MORI recruits Nielsen chief to lead UK Marketing division
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Facebook unveils radical design overhaul
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LA Fitness switches focus from acquisition to retention
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AirMiles rebrands as Avios to meet global strategic aims
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Royal Mail targets clients with Advertising Mail campaign
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Carat revises global ad spend forecast but 2012 still “robust”
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Channel 4 launches multi-million-pound viewer engagement strategy
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Data Strategy Awards shortlist unveiled
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Family budgets fall faster than during recession
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High street woes set to continue
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Sainsbury’s new marketing director signals a shift
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Ebiquity to carry out TV ad effectiveness study
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Channel 4 leads trial to roll out internet-connected TV ads
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Guardian overhauls user data, as first step in “digital-first” transformation
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Kraft data tool part of new marketing approach
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Customer engagement with ad campaigns dropping
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Royal Mail to up B2B marketing drive
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Warc report: international ad spend forecast cut
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Toyota ranked top global green brand in Interbrand study
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Absolute Radio to offer location-based, personalised spots
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GroupM downgrades global ad spend forecast for 2011
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Windows Phone makes apps its USP to rival Apple and Android
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Tesco Facebook promotion prompts thousands of complaints
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DM industry prepares for Panorama attack on “junk” mail
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Manchester United careful about over-commercialisation on Facebook
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BARB set to measure web TV audiences
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Santander turns to social media to help address “poor” service perception
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Lastminute.com launches credit card and loyalty scheme
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Facebook building insight team to measure social media activity
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IBM readies social media tracking solution
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Virgin Media names strategic insights chief
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Sega comes under attack from hackers
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“Green” DM service that offers physical mail opt-out launched
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Facebook denies number fall
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Royal Mail looks to DM to help reverse £120m loss
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Tesco’s UK sales slide
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Sky launches online and mobile TV service Sky Go
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Visa forms alliances for move into mobile payments
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Drop in TV sales hits Argos
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Display grows faster than search in 2010
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Orange plans major mobile internet investment
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DMA relaunches as digital leader
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Boden scoops Engage Award with personalised catalogue
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Rajar looks to digital to improve measurement
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Government readies activity to tackle £27bn cyber crime
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Amazon launches daily deals service
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Asos “on track” for £1bn sales by 2015
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O2 allows Facebook top-ups
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Tesco Clubcard creates hype with "flash sales"
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Online radio player attracts 5.7m monthly users
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GSK learns from web how to sell in-store
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Black holes in databases put fundraisers at disadvantage
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Soldiers warned about Twitter and Facebook use
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Heineken extends UEFA Champions League sponsorship
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ISBA offers guides on mobile marketing and digital measurement
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Zoosk takes on Match.com and eHarmony in the UK
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Cabinet Office creates executive digital director role
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Adobe launches social media measurement tool
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Nielsen devises online video measurement tool
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Nectar creates online fashion shop for retail partners
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Vodafone proffers robust results
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Microsoft and Facebook strengthen search partnership
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Puma introduces “game changing” environmental report
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RSA splits lead marketer responsibilities in overhaul
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Sunday Times places content outside paywall
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Virgin Money to open coffee lounges
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Alliance Boots flags up slow UK growth
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McDonald’s to ramp up in-store technology
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Facebook accused of smear campaign against Google
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Sky Media bolsters team as new tech deployed
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Google revamps Android Market
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TalkSport nets extra listeners
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Digital radio listening growth slows
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London loses its Magic as Capital dominates radio listening
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Guidelines on behavioral advertising rules issued
