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Social media is a treasure trove of data
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Customer data must be earned rather than expected
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Shoppers see brands, not sales channels
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Facebook’s fortunes depend on data
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Are charities killing their own brands?
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MW winners show how data is done
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Honesty the best policy with behavioural ads
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Facebook PR failure obscures real Google debate
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Earn consumer trust, or face the politicians
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It pays to be honest about thefts of data
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Embrace the release of data
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Coalition shows its colours on data politics
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Loyalty schemes should be about loyalty, not discounts
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Practical plans for cookie compliance
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Data still a double-edged sword
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With Street View, Google cast its data net too wide
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There’s no opting out of data regulation
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Good data gives marketing its direction
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Content is king, but it goes where data drives it
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Brands, like bands, should own their fans
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Brands beware of the half-hearted data hunt
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Working with data reveals its value
