Design & Branding

What is the effect of Scottish independence on brands

What is the effect of an independent Scotland on brands?

Wed, 23 Apr 2014 | By Lucy Handley

A third of consumers are less likely to deal with Scottish companies if the UK splits, meaning that brands should put contingency plans in place now.

High street habits

Consumers value stores' appearance and atmosphere

Wed, 16 Apr 2014 | By Jonathan Bacon

Research reveals that while product and price are most important in retail, ambience and environment are also key.

more trends

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.

more analysis

Top Jobs

marc mathieu

Brands by the people, for the people, will always flourish

17 April 2014 | By Marc Mathieu

People and businesses are inextricably linked.

more opinion

Job of the Week

star wars

Scalextric meets Luke Skywalker

Thu, 3 May 2012 | By Branwell Johnson

Scalextric focuses on the power of the Force with first sets in Star Wars partnership.

Google

Google+ rolls out major redesign Video

Wed, 11 Apr 2012 | By Lara O'Reilly

New features aim to accelerate company towards a ‘simpler, more beautiful Google’.

Lenovo

Marketers take product design role at Lenovo

Wed, 11 Apr 2012 | By Russell Parsons, Lucy Handley

Computer maker creates product unit within marketing team to put consumers at the centre of its innovation strategy.

Citroen

Citroen to crowdsource design

Tue, 3 Apr 2012 | By Rosie Baker

Citroen invites fans to choose design features to develop a car ‘created for the Facebook generation, by the Facebook generation.’

Mercedes furniture

Mercedes designs furniture range

Mon, 26 Mar 2012 | By Rosie Baker

The car marque is bringing its technology and luxury design values together with a furniture range.

AP

AP revamps brand identity

Thu, 23 Feb 2012 | By Sebastian Joseph

The Associated Press is overhauling its visual identity, the first significant change to its branding in 30 years.

sbk

Superbike World Championship rebrands

Fri, 17 Feb 2012 | By Emily Gosling

The FIM Superbike World Championship has rebranded to mark its 25th anniversary.

more news