Sports brand Onitsuka Tiger’s marketing draws inspiration from modern Japan.
Virgin Atlantic bolsters its customer service offering and recruits Eurostar executive.
Mobile operator takes inspiration from Apple and BMW as it looks to become a ‘world leader’ in user experience.
Online shopping site creates new logo and refreshes website to reflect its evolution from auction-style listings to a global commerce company.
Scalextric focuses on the power of the Force with first sets in Star Wars partnership.
New features aim to accelerate company towards a ‘simpler, more beautiful Google’.
As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
By tapping into collective intelligence, brands are not only breaking new ground in product design but also empowering their most engaged advocates.
Good design is back on the agenda says a Marketing Week survey, as more brands make the link with a strong bottom line. But the battle for buy-in isn’t won yet, say marketers.