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Scalextric meets Luke Skywalker
Scalextric focuses on the power of the Force with first sets in Star Wars partnership.
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Google+ rolls out major redesign
New features aim to accelerate company towards a ‘simpler, more beautiful Google’.
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Marketers take product design role at Lenovo
Computer maker creates product unit within marketing team to put consumers at the centre of its innovation strategy.
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Citroen to crowdsource design
Citroen invites fans to choose design features to develop a car ‘created for the Facebook generation, by the Facebook generation.’
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Mercedes designs furniture range
The car marque is bringing its technology and luxury design values together with a furniture range.
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AP revamps brand identity
The Associated Press is overhauling its visual identity, the first significant change to its branding in 30 years.
Trends
Why social brands follow the crowd
By tapping into collective intelligence, brands are not only breaking new ground in product design but also empowering their most engaged advocates.
Retail design: the customer journey
Strategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature hereVente-privee, a French 'flash' sale website, doesn't have a search function -
Style and function is back on the block
Good design is back on the agenda says a Marketing Week survey, as more brands make the link with a strong bottom line. But the battle for buy-in isn’t won yet, say marketers.
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