‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Brands consulted by Facebook on how best to understand social in multi-media mix.
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Brands have a greater chance of achieving better results on social media if they target the most active users.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.