- Home
- Digital
Digital
Latest News
Times Online edges closer to paywall
The Times and Sunday Times subscribers and Times Online registered users will this week be invited to register for premium content.
ISBA Conference: ISBA president welcomes extension of CAP Code online
Molson Coors CEO and ISBA president Mark Hunter has praised online regulation improvements following proposals to expand the CAP Code online.
In-Depth
Bringing your brand back from the brink
The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
Branding gets personnel touch
Companies are tapping into the personal branding skills of their employees, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to consumer demands.
Trends
Keep message consistent on every channel
Research exclusive to Marketing Week has pinpointed six purchasing personalities based on whether a consumer is shopping with price or a product in mind.
Make online ads work harder
A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
Special Reports
Betfair plays a game of two sides
Football pundits normally roll out the sporting clichés and give us the benefit of their wisdom in television studios and on the airwaves, but betting exchange brand Betfair is now signing up their services in an attempt to promote its offering.
In-box clever to fast-track engagement
With consumers becoming ever more receptive to email marketing, brands need to invest time and money getting the most out of this valuable sales channel.
Opinion
How blogging can be an effective marketing asset
Robin Collyer, regional director for UK & International at Aprimo, takes a look at why more marketers need to broaden their scope of blogging.
Will the budget offer any additional digital promise?
The Chancellor is set to get the red briefcase back out again next week and deliver his budgetary speech. For digital marketers, hopes must lie in further funding, or at least meaningful pledges, to the commitments laid out in the Digital Britain report.
Brands
Branding gets personnel touch
Companies are tapping into the personal branding skills of their employees, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to consumer demands.
Fiat Professional unveils "whole new approach to marketing"
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
Google approaches agencies for new ad campaigns
Google has begun approaching agencies to handle a new advertising campaign to promote its search facilities that will focus on different themes and events.
