Breaking news
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Twitter ramps up dual screening opportunities
‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
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Heineken readies first-ever global ecommerce hub
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
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Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
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Facebook defends content policies after domestic violence controversy
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
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Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
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Google lobbies brands on consolidated media buying
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
Trends
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Social media: Mission not impossible in virtual world
Brands have a greater chance of achieving better results on social media if they target the most active users.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Shopper behaviour: Gaining trust can be a matter of survival
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Top Jobs
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Opinion
Facebook's domestic violence row highlights many problems
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
Tactics
Putting the OOH factor back into advertising
More accurate audience measurement tools and new technology could make out-of-home the in-vogue channel.
