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Mirror Online relaunches with more targeted content
Mirror Group Digital has relaunched Mirror Online with a less cluttered look, designed to improve navigation and provide users with more personalised content.
Trends
Raising the flag for diversity
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
Family brands can reap rewards
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
Special Reports
Opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
Smart media network enters great outdoors
Interactive technology is allowing brands to blend outdoor campaigns with experiential and new media activity to generate long-lasting levels of consumer awareness.
'Learn to think like a documentary maker'
Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners - and dispel some entrenched myths about cost and quality.
How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
Brands
From Russia with brand love
Comparethemarket.com broke the mould of comparison site adverts by fostering an emotional connection with an endearing character
The hunt just became personal
Struq’s personalised banner ads tackle the problem of ’banner blindness’ and match job seekers with their perfect vacancy.
Taking the volume to a higher level
Once described as a sleeping giant, MSN certainly has its eyes open to the opportunities for growth that the recently introduced video and music streaming services appear to offer the brand.
MySpace names Flanigan as UK marketer
Myspace has recruited former AOL and Telegraph Group marketer Barry Flanigan (pictured) has as its new marketing director UK.
Virgin Media appoints Spike for digital work
Virgin Media has appointed Spike as its digital creative agency and will also work with Saint to integrate digital elements into the company’s brand and advertising campaigns.
Opinion
The mapping tool that can help your social media get to the point
A new tool that enables marketers to input social media data and get a visual rendering of a community could be a game-changer
In-Depth
Turning a funding crisis into a creative launchpad
In her first interview since becoming director of marketing and audiences at the BBC last year, Helen Normoyle tells Lara O’Reilly how the broadcaster’s marketing teams can continue to deliver at a fraction of the cost
Online sales means quick response CRM systems
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
