10% to buy Christmas presents online
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One in ten UK consumers will do their Christmas shopping on their mobiles, according to research from Tesco Direct.
The study of 4,000 consumers found nearly half said they’d use their phones to look for gifts.
It also found 78% of respondents were planning to buy gifts online before Christmas and 70% thought it was the best way to buy presents.
Ian Crook, chief marketing officer at Tesco.com, says: “Tesco Direct is expecting to ship more than 80,000 items today as we face our busiest day of the year for online orders.”
The survey also found 45% of respondents claimed they struggled to find time to purchase Christmas gifts due to work and family commitments.
“For the first time this year we anticipate a significant amount of these orders to be placed by customers using their mobiles, because customers like the convenience of shopping on the go,” says Crook.
The retail giant launched its first transactional mobile site earlier this month to boost online sales of consumer electronics goods.
The move came after Tesco found 7% of online Tesco Direct customers visited the site using their smartphones.
This story first appeared on newmediaage.co.uk
YouGov Insight:
Online Shopping
- Half of main grocery shoppers have never bought groceries online, and one in four are online grocery shoppers who have not done so in the last six months.
- More than one in four online grocery shoppers use it mainly to do their ’big shop’ for special occasions.
- Overall, rather more consumers have bought electronics items in a store after checking them out on a website (26%) than have found an item in teh shop which they have subsequently bought online (22%).
- Cheaper prices and wider product ranges are both mentioned as advantages of purchasing online, with 41% citing the former and 44% the latter.
Click here for more information on this YouGov market report
