Confused.com’s Cara sings Queen
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Watch the latest Confused.com ad here.
Confused.com will be hoping to reclaim the top spot in the fiercely competitive price comparison market with a new campaign that features recently introduced brand character Cara singing Queen’s “Somebody to Love”.
The television advertisement is the second to feature Cara. She was introduced in September, just after Confused.com’s parent Admiral Group admitted it had lost its lead in the sector to GoCompare.
The television advertisement, created in-house, breaks Sunday (7 November). Media planning and buying was handled by PHD.
The character’s signing voice is courtesy of West End star Louise Dearman.
Readers' comments (3)
Anonymous | Sat, 6 Nov 2010 7:30 am
Strange that Confused says in it's PR release that they are reinforcing their No.1 position with this ad whilst parent company Admiral admits they are not.
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Anonymous | Mon, 8 Nov 2010 9:57 am
They certainly live up to their name. I'm totally confused. Are they a dating agency now?
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Anonymous | Thu, 27 Jan 2011 2:50 pm
Hmmm. Nice ad. Great song
Odd place to pull a microphone stand from though......
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