Bad bosses, sleepless nights and brain block: Marketers on overcoming imposter syndrome
Ellen HammettRather than viewing imposter syndrome as a personal failing, should marketers see it as a structural issue society and business must address?
Rather than viewing imposter syndrome as a personal failing, should marketers see it as a structural issue society and business must address?
Kirsty Hunter has been chief marketing officer at the brand since 2020, and will now step into the new role of director, marketing and innovation as the business enters “a new phase of growth”.
Primark hopes its refreshed brand strategy will help drive its international growth plan.
The rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.
Work must be done to clean up the bias in data that is fed into many AI tools or the industry risks going backwards.
While CMO might be the ultimate aspiration for many, could marketers be missing out on a variety of opportunities by fixating on a single career path?
Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
The Richmond and Fridge Raiders owner is looking to innovation, as well as repositioning work, to drive growth for its food brands.
More and more brands are talking about mental availability, but talk is cheap. To understand its value you need to recognise it for what it is – a metric to be measured, studied and tracked.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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