Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
Profiles of our talented Rising Star award shortlist.
Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley. Read full article here.
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