Microsoft launches Xbox 360 TV hub
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Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console. Read full article here.
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YouGov Insight:
Games Consoles
· The average price of a games console has come down from a peak of £171 in 2007 to £152 in 2010.
· 4 out of 5 consumers rate as important the range of games available for a particular console, highlighting how console manufacturers need to have a strong portfolio of software available in order to ultimately succeed in the market.
· Also of note is the importance attached to being able to purchase software from different retail channels with 6 out of 10 citing this as important.
· 13% of console owner bought their console from an online only retailer.
· 37% of consumers rate internet connectivity as an important feature in a console.
