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Betfair readies Euro 2012 social push
Bookmaker hopes social media activity will encourage consumers to “reappraise” what they think the brand stands for.
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The most valuable brands by region
The most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
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Blinkbox to leverage Tesco parentage
Blinkbox to launch more joint initiatives with Tesco and ramp up social media as it looks to position as brand that offers the ‘greatest movie experience’.
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Yell to be renamed hibu
Former Mars and P&G marketer leaves directories company after just seven months in the top marketing role.
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Apple is world’s most valuable brand
Technology company leads a tech dominated top 10 of the world’s most valuable brands.
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Marketers demand more from Twitter
Twitter must work harder to convince marketers of its worth if it is to boost what it admits is a ‘relatively small’ brand take-up to date.
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Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
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Yahoo! appoints CMO
Yahoo! promotes Mollie Spilman to CMO as it looks to drive growth through marketing.
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The Economist launches ad network
Ideas People is the first UK ad network rejecting the use of cookies for its targeting, it claims.
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Facebook more valuable than McDonald’s
World’s largest social network’s $104bn IPO makes it more valuable than the fast food chain, Kraft and Disney.
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Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Google 'to make search smarter' Video
Search business to add more context to results in a bid to answer people’s questions instead of sending them elsewhere.
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Pinterest to bolster ecommerce offering for brands
Play.com and Buy.com owner takes stake in sharing service in a bid to expand its ecommerce offering.
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GM pulls Facebook ads
Vauxhall owner said to have concluded that social network has little impact on purchases.
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Groupon ad complaints continue to mount
Daily deals site continues to attract high number of complaints despite OFT ruling forcing a change in marketing practices.
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McDonald’s fires latest myth-busting salvo
Fast-food chain aims to bust remaining ‘myths’ tarnishing its image in UK with behind scenes website.
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New marketing approach leads to Groupon profit
Daily deals site reports first quarterly profit after switching its marketing strategy to focus on retention over acquisition.
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Twitter rolls out weekly digest emails
Brands set to advantage from Twitter’s new discovery tool that will showcase the most popular content of the last seven days.
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Change.org launches UK platform
Brands face scrutiny over their business practices with the UK launch of social change platform Change.org.
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Mr Kipling launches digital tournament
Premier Foods is launching a social media campaign for its Mr Kipling brand in collaboration with Aardman Animations.
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Yahoo! CEO out
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‘Social ads least accepted by consumers’
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Ford adopts military tech for social push Video
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Fazer readies UK growth through Angry Birds Video
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Doubts over Facebook’s Reach Generator
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Cisco eyes legacy from London 2012
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Carphone to launch online community
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Mumsnet offers brands extra endorsement
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Sainsbury’s launches music downloads
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ISBA president stresses need to ‘shape the debate’ over digital practices
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LateDeals repositions with premium message
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Citroen extends crowdsourcing campaign
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Facebook unveils hub for brand apps
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Future readies revamped Total Film iPad title
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Shell 'most digitally connected' in FTSE 100
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MasterCard readies e-wallet services
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Public apathetic towards contactless payment
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Amazon to crowdsource original TV shows
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Trade bodies warn of ‘restrictive’ EC Data Protection proposals
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Facebook readies marketing roadshow for IPO