Latest News
Channel 4 backs Facebook game as new revenue stream
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue.
LOCOG to protect Olympic trademark search terms
The London Organising Committee of the Olympic Games (LOCOG) will crack down on brands that breach its advertising restrictions online, including bidding against trademark terms on Google, in the run-up to and during next year’s Olympic Games.
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Nivea For Men puts digital at centre of marketing
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Mumsnet reverses McDonald's ad ban
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Orange and Sony Ericsson team up with David Guetta
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Behavioural ads to be regulated by ASA “within a year”
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Online advertising tops £4bn
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Skype readies advertising platform
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Facebook strengthens support for UK ad industry
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Dukan Diet takes on WeightWatchers with digital push
In-Depth
Experian appoints i-Level to handle digital media tasks
Credit information group Experian is tipped to have appointed i-Level to handle the digital media planning and buying for its portfolio of brands, including Experian, CreditExpert.co.uk, FootFall and Hitwise.
Trends
Leaving the flea market behind
EBay, once worth more than Google, has fallen behind in the online auction market. It is trying to get consumers to rethink their opinions of the site with its ‘Brand New’ ad push. By Joe Fernandez
Special Reports
Stick with the glue that holds diverse industry together
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
This time it's very personal
Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation.
Opinion
Traditional ads will lose the battle of the 'last click wins'
Behavioural targeting is reducing the scope of the creative by delivering relevant ads online, with other media set to follow.
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
Brands
Dell Services unveils ad campaign to boost awareness
Dell is running its first advertising for its services division, which was established after the company acquired IT giant Perot Systems for $3.9bn (£2.7bn) late last year.
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Monster.co.uk campaigns to "Bring Back Britain's Lunch Hour"
Monster.co.uk, the online recruitment and careers specialist, has launched a campaign to ‘Bring Back Britain’s Lunch Hour’ with a dedicated website, PR and social media campaign.
