Gillette launches Twitter campaign to find out if the public likes beards
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Gillette has launched an online campaign to find out whether having a beard or being clean shaven is better.
The campaign from the P&G-owned brand features identical twins Dean and George Georgiandes, one of whom is clean shaven while the other has a beard. It sets them task to see which the general public prefers.
The experiment will be documented and shown online, mainly via Twitter through Gillette’s profile. The twins will tackle challenges such as discovering whether shop assistants are more helpful to the bearded or not, and a pasta-eating competition.
The final decision will be down to which twin has the most followers on Twitter at either @georgiogeo or @dino_geo.
James Nunn, brand communications manager at Gillette, said, “The decision to be cleanly shaven or grow a beard is something that has probably crossed the mind of most men. Hopefully our research and products will leave the option of having a beard to personal choice as opposed to an uncomfortable shave.”
This story first appeared on newmediaage.co.uk
YouGov Insight:
Men’s Hygiene
- A new report from YouGov SixthSense into the health and beauty market reveals that the metrosexual male - moisturized, coiffured and perennially clean shaven - might not be as prevalent as we were lead to believe.
- Two thirds of UK men do not believe that it is necessary to shave every day - perhaps indicative of a greater acceptance of ’designer stubble’ in the work place.
- 16% of male respondents have embraced moisturizing as part of their morning routine.
- Only 22% of men in the UK spend more than 20 minutes getting ready on an average day, compared to 49% of women.
Click here for more information on this YouGov market report
Readers' comments (1)
Alison | Tue, 5 Oct 2010 9:58 am
Hate hate hate beards! The look like you've got something to cover up, hide expressions and are generally ugly!
Love a day or two-day stubble though, sexy :)
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