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Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
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Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Facebook can’t just sit on its data goldmine
Facebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so…
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Time is right for publishers to tackle digital piracy
The PPA’s rallying cry for the UK consumer magazine industry to band together to tackle digital piracy at…
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Brands must make consumers feel safe on the web
Marketers who want to sell their products via the internet on smart phones should be focusing on…
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Social media myth doesn’t measure up
‘Headlines scream aboout the shift from traditional to social media but the data does not support it’
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Galaxy S III is Samsung’s iPhone moment
Samsung’s latest smartphone, the third iteration in its Galaxy series, looks set to be the Korean company’s iPhone moment.
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Peripheral visionaries who can inspire your marketing strategy
The work of a long-dead ad genius is a reminder that radical innovation rarely comes from workshops…
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Why aren’t brands making cookies fun?
Most of the terms used to describe how brands feel about tackling the new EU Cookie Directive are pejorative. “Confusion”…
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Will Tumblr be the next Instagram?
Tumblr’s first foray into paid advertising could make it more valuable to potential buyers than Instagram.
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Build apps your customers can’t live without
While social media and gaming brands have been quick to produce apps for tablet devices…
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There's a lot more to social media than fire-fighting a wall of gripes
Although most companies’ experience of social media is as a feedback tool, its reputation as a driver…
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Invest in search now while prices are low
This week saw the publication of two important pieces of news that should prompt marketers to shift more of their digital…
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Growth in tablet ownership demands clever engagement thinking
It’s difficult to step onto a bus, tube carriage or train without spotting an iPad or other tablet device…
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Examining social media data can burn a hole in your pocket
Whenever switched-on marketers and digital agencies gather you can bet your bottom Facebook…
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Overload puts email at risk
Electronic direct mail has time, technology and trends on its side so why is it that consumers are increasingly rejecting the channel?
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Scale in social won’t come for free
The brutal truth about social marketing is that size really does matter…
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With Virgin’s WiFi rollout, ads on the tube are about to get far smarter
While London commuters aren’t likely to start striking up conversations with each other on the tube any…
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Why marketers must look to new places to turn data into treasure
A new maturity is emerging in how brands approach online measurement that links activity to revenue.
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Is 4seven just a big fat gimmicky rebadging?
Channel 4 announced its first new TV channel launch in seven years this week, 4seven, which will base its scheduling around the…
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The Secret Marketer on the (in)efficiency of modern technology
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Google deserves our data but its search service is getting worse
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Five marketing highlights at MWC 2012
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The Secret Marketer on poorly targeted emails
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Sellers of beauty boxes pass the lipstick test
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Zeebox’s click-to-buy will get tills ringing for Sky
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The mapping tool that can help your social media get to the point
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Facebook still faces marketing challenges despite its lofty valuation
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Social commerce. What does it mean?
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The future of stores is not in sales
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Brands are people too – so says Facebook
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Mobile World Congress roundup: the key marketing takeaways
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Retailers should be getting Pinterested
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Are brands measuring social media marketing incorrectly?
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Zeebox could show the way for TV ad data-gathering
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Retention vs acquisition: where is the value?
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DM shouldn’t focus on the short-term
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Brands can’t afford to #fail when it comes to social media crisis comms
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Kodak has lost its moment in the frame
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Ad break? Tweet time? Give me a break!