Sega comes under attack from hackers
Sega has become the latest video game company to be hacked after information belonging to 1.3 million customers was stolen from its database.

Names, birth dates, email addresses and encrypted passwords of users of Sega Pass online network members had been compromised, Sega said on Sunday, though data such as credit card numbers was safe.
“We are deeply sorry for causing trouble to our customers. We want to work on strengthening security,” a Sega spokeswoman told Reuters.
The cyber attack comes two months after several high-profile attacks on rival Sony Playstation in April. The breaches led to the theft of account data for more than 70 million customers, making it the largest ever hacking of data outside the financial services industry.
YouGov Insight:
Games Consoles
· The average price of a games console has come down from a peak of £171 in 2007 to £152 in 2010.
· 4 out of 5 consumers rate as important the range of games available for a particular console, highlighting how console manufacturers need to have a strong portfolio of software available in order to ultimately succeed in the market.
· Also of note is the importance attached to being able to purchase software from different retail channels with 6 out of 10 citing this as important.
· 13% of console owner bought their console from an online only retailer.
· 37% of consumers rate internet connectivity as an important feature in a console.







