Spotify partners with brands to become one-stop music platform
Spotify will host apps from brands such as The Guardian, Rolling Stone and Pitchfork that provide users with complementary music-themed content as it looks to differentiate itself from rivals such as Apple.
The move is part of the online streaming service’s bid to become a “music platform” for users to access further music content beyond its library of tracks.
Daniel Ek, Spotify’s founder, says: “This is game changing for digital music and will lead to interactions that keep Spotify simple and beautiful but lead on to experiences that are social and fun.”
Spotify announced last week that it has more than 2.5 million paying subscribers signed up to its service. This follows a surge of 500,000 premium users signing up since its partnership with Facebook’s “Open Graph”, which allows people to seamlessly share their listening habits with friends.
The music service is also set to partner with Virgin Media to offer an app on TiVo, its internet connected TV service.
Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.