Outdoor ads: smart media network enters great outdoors

24 November 2011 | By Laura Snoad

Interactive technology is allowing brands to blend outdoor campaigns with experiential and new media activity to generate long-lasting levels of consumer awareness.

Online video: 'Learn to think like a documentary maker'

24 November 2011 | By Morag Cuddeford-Jones

Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners - and dispel some entrenched myths about cost and quality.

How new tech can deliver more consumer insight

10 November 2011 | By Michael Barnett

New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.

Taking the first steps to putting customers first

3 November 2011 | By Morag Cuddeford-Jones

Our panel of senior marketers discuss the challenges of breaking down internal barriers to achieve true customer centricity in a multichannel, real-time market, while keeping pace with changes.

Customer titles explore online engagement

29 September 2011 | By Jo Roberts

As more brands move the readers of their print magazines down a digital route by providing exclusive online content, Jo Roberts asks if the writing is on the wall for hard copy titles.

Marketers need to direct flow of talking points

15 September 2011 | By Michael Barnett

With new media taking control of communications away from companies, our panel of experts meet in Geneva to debate howmarketers can safeguard brand reputations and engage with their target audience.

Control of all event traffic at your fingertips

15 September 2011 | By Morag Cuddeford-Jones

As more brands investigate the possibilities offered by smartphone apps and QR codes, MoragCuddeford Jones investigates how they could transform the exhibitions industry.

Netting maximum brand value from voucher sites

18 August 2011 | By Morag Cuddeford-Jones

There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them.

How multiple messages catch the mind's eye

04 August 2011 | By Jo Roberts

Marketers are using digital technology, customer insight and precision targeting techniques to get the maximum out of their point of sale activity.

Human face of brands receives an e-makeover

09 June 2011 | By Lou Cooper

Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix.Ross Webster: Managing director of sales, European markets, The Weather ChannelDermot Ryan: Joint director, electronic, ’cigarette’ brand E-LitesSarah Hurle: Customer marketing manager, UnileverAimee ...

All roads to improvement start at insight

19 May 2011 | By MaryLou Costa

Whether it is Sky looking for differentiation, or More Than setting out to improve customer service, the mantra from all brands at our 1-2-1 Research Summit was ’insight’.

Media tools need to be placed in skilled hands

19 May 2011 | By Morag Cuddeford-Jones

Our panel of marketing experts, in association with Communisis, discuss how to make best use of social media and warn there are no one-size-fits-all solutions.

Poster power grabs piece of the interaction

19 May 2011 | By David Burrows

Six experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.

Good first impressions lie in the detail

05 May 2011 | By Maeve Hosea

With online shopping now an integral part of any brand’s business, the experience your website offers is as important as your next ad campaign.

Mixing the old and new creates a potent promotional cocktail

21 April 2011 | By Michael Barnett

Brands may increase their redemption rates by shifting promotional activity online, but they would be unwise to ditch traditional channels.

Why blogs and tweets give pr machine bite

24 March 2011 | By David Burrows

Things that make you go OOH!

Wed, 9 Mar 2011 | Updated: Wed, 9 Mar 2011 | By Steve Hemsley

As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK.Targeting drivers with a digital OOH campaign proved effective for Heathrow Express

Taking outdoor into new realms of possibility

Wed, 23 Feb 2011 | By Lou Cooper

The out-of-home media sector is embarking on a period of exciting transition, stimulated by digital and the London Olympics. But for some brands, evolution of outdoor isn’t happening fast enough.