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Regulator to accelerate education drive for data reforms
ICO report finds widespread uncertainty about the impact of the pan-European data protection proposals.
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ICO: Marketers needs to 'get real' on data laws
Information Commissioner says major changes to data protection laws are inevitable because of legitimate consumer concerns.
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'Ethical' data use mark launches
MRS led initiative aims to address consumer and regulatory concerns over data use.
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Five lessons for brands looking east to China
Marketing Week picks out five takeaways for British brands to consider when thinking about China.
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Consent proposals 'severely restrict' DM
European Parliament amendments to data protection directive rule out ‘pre-ticked box’ consent.
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DMA warns operators not to be gung-ho with JV roll-out
Weve marketing chief expects consumers to have full say over marketing opt-ins as platform develops.
Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Consumer trust comes tempered with dose of reality
The latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
DM expectations in need of management
While many marketers believe that consumers are more than happy to receive direct marketing via texts and social media, they are out of touch with reality, according to research seen exclusively by Marketing Week.
Making DM relevant
Do you want to know an open secret? Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen by Marketing Week.
Top Jobs
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Opinion
RBS's decision to cut marketing is counter-productive
Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb.
Tactics
Engaging audiences with advertising etiquette
Pestering consumers with unwanted ads on their smartphones and tablets will alienate, not endear, potential customers.
