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Latest News
BT: 'Marketers need to have love affair with customer services’
Marketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
Nationwide warns on future of DM as costs rise
Nationwide Building Society pulls back from direct mail after warning on rising costs.
Hopes raised that the “end of DM” is not yet nigh
Hopes have been raised that European lawmakers will rethink amendments to data protection regulation that has been described as the “end of direct mail” after it emerged that a number of influential bodies within the European Commission are believed to have rejected proposals.
Trends
Making DM relevant
Do you want to know an open secret? Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen by Marketing Week.
Brands make emails land on welcome mat
Retail brands are making best use of technology to achieve high open and response rates for email campaigns, according to new research.
Special Reports
Netting maximum brand value from voucher sites
There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them.
Brands
Nivea launches DM campaign for mens deodorant
Nivea is launching a direct marketing campaign to promote its new mens deodorant Nivea for Men Deodorant Silver Protect.
Ryvita enlists Couponstar
Ryvita has enlisted online coupon agency Couponstar as part of its launch campaign for its new lower-fat crisp range Limbos.
Opinion
In-Depth
Online sales means quick response CRM systems
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
Communication is key in mobile marketing
Failure to communicate the benefits of receiving mobile marketing material means brands are missing out on the opportunities this channel offers, according to research seen by Marketing Week.
