TrustE report finds increasing concern over data capture means consumers are less likely to engage with ads online.
Select Committee of MPs publishes proposals to clamp down on rogue telemarketers.
But the newly privatised company reports direct mail revenue fell 3 per cent in first-half.
Exhibition basketball team has had ‘zero luck’ in driving ticket sales with Facebook ads, but will use social network to strengthen its customer database.
Recently privatised postal service launches ‘We Love Parcels’ ad, soundtracked by The Beatles song ‘All You Need is Love’.
Ed Vaizey keen to make regulations ’more realistic’, minister tells Marketing Week.
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
DMA research finds a third of direct marketers are underprepared for data protection law changes but it is lack of appreciation of consumer expectations that should be a bigger concern.