Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Consumer trust comes tempered with dose of reality
The latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
DM expectations in need of management
While many marketers believe that consumers are more than happy to receive direct marketing via texts and social media, they are out of touch with reality, according to research seen exclusively by Marketing Week.
Making DM relevant
Do you want to know an open secret? Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen by Marketing Week.
Top Jobs
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
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Goals Soccer Centres
Opinion
RBS's decision to cut marketing is counter-productive
Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb.
Tactics
Engaging audiences with advertising etiquette
Pestering consumers with unwanted ads on their smartphones and tablets will alienate, not endear, potential customers.



