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Retailers miss out on data over distrust

29 August 2013 | By Mindi Chahal

A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.

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An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Charity mailers should be wary of growth

Mon, 29 Sep 2014 | By Russell Parsons

News mail and door drop spend is up should not be cause for celebration.

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Telemarketing

Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

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Everything you need to know about Cannes Lions 2014

Fri, 30 May 2014

The Cannes Lions advertising festival is here once again.

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Royal Mail to step up efforts to promote the value of DM

Thu, 22 May 2014 | By Lara O'Reilly

Royal Mail hopes promotional activity will help stem the ‘structural decline’ in its letters business.

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Telemarketing accreditation scheme takeup 'slow'

Mon, 19 May 2014 | By Russell Parsons

The Direct Marketing Association is to step up efforts to promote and expand its accreditation scheme.

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Main political parties warned over marketing for Euro elections

Thu, 1 May 2014 | By Russell Parsons

ICO responds to complaints market research is being used to gain votes.

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Home Retail Group to lean on data to hone marketing

Wed, 30 Apr 2014 | By Sarah Vizard

Argos and Homebase owner promises more targeted marketing as it looks to accelerate recent sales growth

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Government unveils nuisance calls action plan

Sun, 30 Mar 2014 | By Lara O'Reilly

Consultations to take place on lowering the punishment threshold and whether offenders should face fines of up to 20% of their turnover.

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Post Office appoints RSA's top marketer Pete Markey as CMO

Wed, 26 Mar 2014 | By Lara O'Reilly

Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.

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