Retailer says it found a drop in DM by rivals meant its marketing stood out more.
Five principles replace 170-page rules document.
Unsolicited marketing calls and texts remain a ‘major concern’ according to ICO report.
See pictures of all the winners at the Marketing Week Engage Awards 2014.
Marmite, EasyJet, Sainsbury’s and many more win Marketing Week Engage Awards.
Camelot insight chief thinks changes in customer attitude rule out a 360 degree view.
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?