Consultations to take place on lowering the punishment threshold and whether offenders should face fines of up to 20% of their turnover.
Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.
Strategy, insight and channel heads brought in to bolster direct marketing service.
TrustE report finds increasing concern over data capture means consumers are less likely to engage with ads online.
Select Committee of MPs publishes proposals to clamp down on rogue telemarketers.
But the newly privatised company reports direct mail revenue fell 3 per cent in first-half.
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Traditional DM channels might be in decline but the principles of DM are more prevalent than ever.
With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?