Select Committee of MPs publishes proposals to clamp down on rogue telemarketers.
But the newly privatised company reports direct mail revenue fell 3 per cent in first-half.
Exhibition basketball team has had ‘zero luck’ in driving ticket sales with Facebook ads, but will use social network to strengthen its customer database.
Recently privatised postal service launches ‘We Love Parcels’ ad, soundtracked by The Beatles song ‘All You Need is Love’.
Ed Vaizey keen to make regulations ’more realistic’, minister tells Marketing Week.
Direct Marketing Association unveils TPS Assured, an accreditation scheme to identify ‘legitimate’ telemarketers.
A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.
For most brands the art of listening to social network conversations is in its infancy and there are questions over how much they reflect wider consumer behaviour.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.