Breaking news



Retailers miss out on data over distrust

29 August 2013 | By Mindi Chahal

A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.


An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

> Click here for more Trends

Top Jobs

Russell Parsons 654 400

Direct mail has found its place as volumes decline

Mon, 15 Sep 2014 | By Russell Parsons

Next’s decision to up mail spend reflects the channel’s maturity.  

> Click here for more Opinion


Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

more analysis

Job of the Week

latest news

Cannes 625

Everything you need to know about Cannes Lions 2014

Fri, 30 May 2014

The Cannes Lions advertising festival is here once again.

Royal Mail

Royal Mail to step up efforts to promote the value of DM

Thu, 22 May 2014 | By Lara O'Reilly

Royal Mail hopes promotional activity will help stem the ‘structural decline’ in its letters business.

Call Centre

Telemarketing accreditation scheme takeup 'slow'

Mon, 19 May 2014 | By Russell Parsons

The Direct Marketing Association is to step up efforts to promote and expand its accreditation scheme.

Voter registration

Main political parties warned over marketing for Euro elections

Thu, 1 May 2014 | By Russell Parsons

ICO responds to complaints market research is being used to gain votes.


Home Retail Group to lean on data to hone marketing

Wed, 30 Apr 2014 | By Sarah Vizard

Argos and Homebase owner promises more targeted marketing as it looks to accelerate recent sales growth


Government unveils nuisance calls action plan

Sun, 30 Mar 2014 | By Lara O'Reilly

Consultations to take place on lowering the punishment threshold and whether offenders should face fines of up to 20% of their turnover.

Pete Markey

Post Office appoints RSA's top marketer Pete Markey as CMO

Wed, 26 Mar 2014 | By Lara O'Reilly

Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.

> Click here for more News