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Retailers miss out on data over distrust

29 August 2013 | By Mindi Chahal

A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages.

Wowcher

An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Top Jobs

Russell Parsons

DM has come out of the recession stronger than ever

Mon, 14 Apr 2014 | By Russell Parsons

 Traditional DM channels might be in decline but the principles of DM are more prevalent than ever. 

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Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

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Harlem Globetrotters

Harlem Globetrotters: 'Email is the best DM platform'

Wed, 20 Nov 2013 | By Lara O'Reilly

Exhibition basketball team has had ‘zero luck’  in driving ticket sales with Facebook ads, but will use social network to strengthen its customer database.  

Royal Mail ad

Royal Mail readies first TV ad in six years Video

Fri, 1 Nov 2013 | By Lara O'Reilly

Recently privatised postal service launches ‘We Love Parcels’ ad, soundtracked by The Beatles song ‘All You Need is Love’.

MP Ed Vaizey

Government to act on nuisance calls in new year

Fri, 1 Nov 2013 | By Michael Barnett

Ed Vaizey keen to make regulations ’more realistic’, minister tells Marketing Week.

TPS Assured

Telemarketing kitemark scheme launched

Thu, 31 Oct 2013 | By Michael Barnett

Direct Marketing Association unveils TPS Assured, an accreditation scheme to identify ‘legitimate’ telemarketers.

telemarketers

MPs unveil plan to tackle nuisance calls

Wed, 30 Oct 2013 | By Michael Barnett

But industry insiders fear All Party Parliamentary Group on Nuisance Calls report fails to cover issue of spam SMS.

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Stepchange ups pressure on Government to tackle nuisance calls

Tue, 29 Oct 2013 | By Sarah Vizard

Charity finds that 3.2 million consumers scared to answer the phone due to nuisance calls.

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Data Strategy Awards deadline extended

Wed, 16 Oct 2013 | By Branwell Johnson

New deadline of 29 October for entries to Data Strategy Awards 2014.

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