ICO report finds widespread uncertainty about the impact of the pan-European data protection proposals.
Information Commissioner says major changes to data protection laws are inevitable because of legitimate consumer concerns.
MRS led initiative aims to address consumer and regulatory concerns over data use.
Marketing Week picks out five takeaways for British brands to consider when thinking about China.
European Parliament amendments to data protection directive rule out ‘pre-ticked box’ consent.
Weve marketing chief expects consumers to have full say over marketing opt-ins as platform develops.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
The latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
While many marketers believe that consumers are more than happy to receive direct marketing via texts and social media, they are out of touch with reality, according to research seen exclusively by Marketing Week.
Do you want to know an open secret? Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen by Marketing Week.
Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb.