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Latest News
BBC opts for Proximity London to handle TV Licensing
BBC has re-appointed Proximity London to handle TV Licensing’s direct marketing, printing and fulfilment services for the next five years.
Danepak hands TV project to Bray Leino
Bacon brand Danepak has appointed Bray Leino to develop television advertising for pork and bacon products.
G2UK names Tim Hipperson group CEO
Integrated agency G2 UK has appointed former RMG Connect chief executive Tim Hipperson as UK group CEO.
In-Depth
Direct marketing direct route but with a new hi-tech twist
Recent innovations in direct marketing mix cutting-edge technology with back-to-basics strategies to create a more integrated customer experience.
Industry attitudes: Direct Mail
The direct mail industry is optimistic about the future despite the recession, as Marketing Week research reveals.
Trends
Internet turns customers into ambassadors
Brands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet. By Louise Jack
Special Reports
Industry attitudes: Direct Mail
The direct mail industry is optimistic about the future despite the recession, as Marketing Week research reveals.
Opinion
It’s good to talk
Mark Thomson, media director, Royal Mail, discusses how direct marketers can create and be part of the conversation with consumers.
Politicians face the court of public opinion if voters’ privacy is breached
If the last 12 months have taught us anything then it is that MPs are not above the law.
Brands
Waitrose campaign to lift winter blues
Waitrose is hoping to banish its customers’ winter blues with the launch of the ‘campaign for a joyful January’.
Royal Mail brand damaged by dispute
The protracted stand-off between Royal Mail and its employees over jobs, pay and services and the associated strikes has severely dented the postal service’s brand reputation.
Royal Mail to hold talks with unions
Royal Mail is to meet with union officials today (19 October) in a bid to avert the national postal strikes planned for later this week.
Royal Mail sale to be delayed
Business secretary Lord Mandelson says plans to sell off a stake of Royal Mail has been delayed.
