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FA to step up marketing for England Euros tickets
Governing body of English football to step up marketing activity to sell more tickets for England’s group games at next month’s Euros.
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Ford adopts military tech for social push Video
Ford targets top social influencers with high tech push for B-Max model.
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Post Office in branch overhaul
Thousands of branches to be revamped to boost footfall and revenue.
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Royal Mail looks to placate marketers after price hike
Royal Mail is to hike the price it charges for handling direct mail by up to 7% from April.
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BT: 'Marketers need to have love affair with customer services’
Marketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
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Nationwide warns on future of DM as costs rise
Nationwide Building Society pulls back from direct mail after warning on rising costs.
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Hopes raised that the “end of DM” is not yet nigh
Hopes have been raised that European lawmakers will rethink amendments to data protection regulation that has been described as the “end of direct mail” after it emerged that a number of influential bodies within the European Commission are believed to have rejected proposals.
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Nissan launches DM campaign to promote new Qashqai technology
The DM pack includes glasses that act like “eyes in the back of your head” to help drivers experience the 360 degree AVM technology in its latest Qashqai model.
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DMA names first director of communications
The Direct Marketing Association has named its first communications and insight director.
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MORE TH>N appoints DM veteran Grounsell as marketing director
MORE TH>N has appointed Dominic Grounsell to the role of marketing director with responsibility for direct and all other marketing channels.
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DM industry prepares for second BBC “junk” attack
The direct marketing industry is launching a PR offensive ahead of another BBC probe into the environmental impact of "junk" mail.
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Royal Mail narrows losses in mail delivery business
Royal Mail Group posts operating profit and sees tight cost control pay off in cutting losses in delivery division.
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“Green” DM opt out service sign ups top 40k
Controversial service that aims to cut perceived junk mail on track to meet targets.
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TNT Post tries to boost mail with sticker card
TNT Post has introduced a postcard that includes a label with a pre-printed stamp and return address that customers can peel off and send back to the sending company.
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BA Executive Club loyalty scheme relaunches
British Airways is relaunching its Executive Club loyalty programme and introducing a Bronze tier.
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VisitEngland readies partnership marketing activity
Tourism body to promote England to the domestic audience unveils plans for a TV campaign.
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Virgin Media rapped for DM campaign after Sky complaint
A Virgin Media DM campaign has been banned because it was not clearly identified as marketing communication following a complaint from rival BSkyB.
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Unilever censured by ASA for misleading advertorial
Flora pro.activ advertorial banned for failing to make clear it was a marketing communication.
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DM industry agrees to opt-out overhaul
DM industry agrees responsibility deal with government aimed at reducing waste and improving targeting.
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BSkyB DM chief to leave for Google
BSkyB’s direct marketing chief, Jeremy Morris, is to leave the media company to join Google.
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Ofcom:‘Royal Mail should be free to increase DM prices’
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BSkyB marketing spend down as focus shifts
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Royal Mail media boss Mark Thomson to lead Olympics effort
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Virgin Media readies free gift loyalty campaign
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Domino’s partners with Virgin Wines
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UPS uses Olympics to change perceptions
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Bupa launches campaign to highlight personalisation
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Royal Mail targets clients with Advertising Mail campaign
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O2 boosts O2 More team
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First Direct marketer heads for broker
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Government unveils marcomms structure
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‘Bold marketers will come out top after economy improves’
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National Trust bolsters marketing with media director role
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Royal Mail to introduce mark on DM in new year
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E.on appoints head of marketing communications
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Npower promises not to upsell when installing smart meters
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AirMiles rebrands as Avios to meet global strategic aims
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BT hopes to curtail price hike backlash with DM campaign
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Marketers must pay regard to social media campaign criteria
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Royal Mail defends value of door drops