ICO fighting a losing battle over spam calls and texts
Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.
Influence: Difficult to obtain, easy to lose
Influence has been a prominent feature on Marketingweek.co.uk this past week. Growing influence to ensure your voice as a marketer is heard in your business to be precise.
Is your brand 'safe' enough for Snapchat?
In fact, what brands do have a place in a ‘sexting app?’
Charities cutting costs at the expense of quality marketing are doomed to fail
Third sector brands are facing a huge economic challenge but cutting corners on marketing and analytics is counter-productive.
RBS's decision to cut marketing is counter-productive
Cutting staff dedicated to identifying and meeting the needs of customers is not cost efficiency, it’s just plain dumb.
Data insight the new battleground for credit cards
The launch of Barclaycard’s bespoke deals site should prove a fillip for DM.
Consumers will shut out brands that aren't careful with data
I want to be in control of the information brands have on me - and am on data shutdown.
Direct marketers need to be bold
Love or loathe her, Margaret Thatcher was indisputably bold. Companies should take note.
Renters will eat away at direct mail's reliability
More people renting rather than buying homes will test marketers’ data cleansing.
Email marketing success rates could be so much better
Received wisdom on the timing of campaigns needs rethinking.
Government needs to put creativity and not cost first
In these straitened times, marketers have had to get used to doing more with less. In the public sector…
Apocalyptic predictions are not helpful
DM industry needs to go the extra mile to gain influence in Europe.
DM is facing an image problem
I am sensing a prevailing wind in marketing that direct marketers need to be wary of – the implicit criticism of direct marketers from…
Data key to Groupon turnaround
For all the painfully honest deconstruction of his own performance contained in Andrew Mason’s resignation as CEO of Groupon last week, it was his candid admission that his intuition was often sidelined in favour of data that resonated the most.
Data is not the enemy of creativity
A debate has been raging on Marketingweek.co.uk. Stripped to its core, in one corner you have creative types pleading for…
Royal Mail must build an army of brand ambassadors
This morning as I took my usual cycle route to work I shared the road with a TNT Post man that but for a…
BT puts telemarketing one step closer to oblivion
BT’s launch of a landline phone that claims to block sales calls is a canny piece of opportunistic marketing that taps into a very…
Charities should be allowed to stretch the regulatory boundaries
Third sector brands should be free to use DM to provoke when the ultimate goal is so worthwhile.
Fair data is honourable but far from finished
The Fair Data mark is a worthwhile exercise, but more companies need to back it and consumers need educating on what it means for them.
Lead the fight for investment
As marketers, you are, by necessity, a chipper bunch. Anyone in the industry adopting gloom as a default would unlikely progress…
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Vodafone's caution may lack flair but will help preserve SMS as a DM channel
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Regulatory changes ahead for financial DM
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Regulators need to ensure brand texts can enjoy 20 more years
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Why The Mail got it wrong on 'Junk'
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UK PLC needs to redouble EU efforts on data
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About time experiential DM pulled into line
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Text marketing will only work if rogue marketers are weeded out
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It's about DM, stupid
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Social needs to learn the lessons of bad and good DM
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Government endorsement of DM a fillip for the sector
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What's in store for DM in 2013?
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Physical and digital work best together
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Data concerns need addressing for online to prosper
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It was DM what won it
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Email can be a brand building tool
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Emailers need to show a little restraint
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For direct mail, less is more
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Incentivising DM by price is not the answer
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The heat is on telemarketers
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Rebranding should be on all charities' to do list