Royal Mail launches first augmented reality stamp
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The Royal Mail has launched the world’s first ’intelligent stamp’ that works with iPhone and Android apps using augmented reality technology.
The stamp is part of Royal Mail’s Great British Railways collection and uses image-recognition technology to direct users towards online content created by Royal Mail.
Users have to download the Junaio app and select the Royal Mail channel to activate the service.
Philip Parker, spokesman for Royal Mail Stamps, said, “This is the first time a national postal service has used this kind of technology on its stamps.
“Through intelligentstamp technology, our stamps will open up to a whole new world of information, interest and fun to collectors and the millions of people who will receive them on letters.”
This story first appeared on newmediaage.co.uk
Readers' comments (3)
chipmeister | Mon, 6 Sep 2010 1:43 pm
Not sure i understand exactl WHAT it does? Until I can buy a stamp via my i-phone (without having to go to the post office), not sure what interest there is in buying a Royal Mail app.....?
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Don Turner | Tue, 7 Sep 2010 9:57 am
So let me get this straight, I can point my smartphone at a stamp and then receive more information about it.
One question: WHY?
Why the hell would I want to do that? I mean, as a kid, for a very brief period I did collect stamps. I think it was for a badge at scouts or something. But as a grown adult there is really very little I care about less than a stamp.
This sounds completely pointless for anyone who is not a stamp collector.
"intelligent stamp"? sounds more like "stupid royal mail".
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QRazystuff | Tue, 7 Sep 2010 11:27 am
Wouldn't a simple QR Code have been easier? User can use a Generic Barcode reader app and unlock relevant online content...
Believe TNT Post are already looking at this tech!
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