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Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Consumer trust comes tempered with dose of reality
The latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
DM expectations in need of management
While many marketers believe that consumers are more than happy to receive direct marketing via texts and social media, they are out of touch with reality, according to research seen exclusively by Marketing Week.