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How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Share information trends

Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.

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How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here

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Lack of insight is a barrier to innovation

Wed, 10 Sep 2014 | By Mindi Chahal

Uncovering demand-driven insights is a key principle of innovation.

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Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

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‘The highest paid CMOs are the best digital performers’

Thu, 24 Jul 2014 | By Sarah Vizard

Survey finds marketers’ salaries increase as digital marketing performance improves. 

Marketing meeting

‘CMOs and CIOs collaborating better than ever before’

Tue, 22 Jul 2014 | By Lara O'Reilly

But study finds there is still a worrying disconnect between the two divisions, preventing companies from becoming truly digital.

Newspapers

Newspaper industry searches for new audience metric across print and digital

Thu, 10 Jul 2014 | By Lara O'Reilly

Publishers serve 18-month notice on National Readership Survey, as they look for unified readership metric across print, laptops, tablets and mobile.

Marketer meeting

'Client/agency trust issues still threaten marketing’s success'

Wed, 18 Jun 2014 | By Lara O'Reilly

Research finds major disagreements between marketers and agencies, but industry leaders say trust problems can be resolved

Union Flag

UK ad market to overtake Germany

Mon, 16 Jun 2014 | By Lara O'Reilly

ZenithOptimedia predicts UK will surge past Germany to become the fourth largest ad market in 2016.

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Everything you need to know about Cannes Lions 2014

Fri, 30 May 2014

The Cannes Lions advertising festival is here once again.

Google Glass

Google knocks Apple from most valuable brand top spot

Wed, 21 May 2014 | By Lara O'Reilly

Google benefited from a strong financial performance and growing positive consumer perceptions in 2014, according to BrandZ’s.

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