But study finds there is still a worrying disconnect between the two divisions, preventing companies from becoming truly digital.
Publishers serve 18-month notice on National Readership Survey, as they look for unified readership metric across print, laptops, tablets and mobile.
Research finds major disagreements between marketers and agencies, but industry leaders say trust problems can be resolved
ZenithOptimedia predicts UK will surge past Germany to become the fourth largest ad market in 2016.
The Cannes Lions advertising festival is here once again.
Google benefited from a strong financial performance and growing positive consumer perceptions in 2014, according to BrandZ’s.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
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Brands that behave like humans fair better with consumers, according to new research.