Research finds ‘huge skew’ in personality type, with marketers likely to be more extroverted.
But Nielsen report says innovation success ‘is not out of the reach of any marketer’ if they adhere to the four innovation principles identified.
Wearable device shipments to grow from 9.7m last year to 135m in 2018, analysts predict.
Survey suggests marketers looking for higher salaries should consider heading to law firms.
Study finds 25% of consumers are drinking fewer fizzy drinks than they were six months ago.
Job ads for marketing professionals increased 8% in the second quarter, says report.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
Download the full infographic here
Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.