When rebrands go wrong

(And how to avoid the pitfalls)

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Trends

How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

Share information trends

Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.

trends-womens-fashion-2014-index

How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here

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Top Jobs

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

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Job of the Week

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money

Marketing bosses at top law firms paid almost £500,000

Mon, 4 Aug 2014 | By Sarah Vizard

Survey suggests marketers looking for higher salaries should consider heading to law firms.

Fizzy drinks

‘Cross-industry campaign required to stop fizzy drink sales falling flat’

Thu, 31 Jul 2014 | By Lara O'Reilly

Study finds 25% of consumers are drinking fewer fizzy drinks than they were six months ago.

Marketers training

Demand for marketers on the rise

Fri, 25 Jul 2014 | By Sarah Vizard

Job ads for marketing professionals increased 8% in the second quarter, says report.

cmo salary 304

‘The highest paid CMOs are the best digital performers’

Thu, 24 Jul 2014 | By Sarah Vizard

Survey finds marketers’ salaries increase as digital marketing performance improves. 

Marketing meeting

‘CMOs and CIOs collaborating better than ever before’

Tue, 22 Jul 2014 | By Lara O'Reilly

But study finds there is still a worrying disconnect between the two divisions, preventing companies from becoming truly digital.

Newspapers

Newspaper industry searches for new audience metric across print and digital

Thu, 10 Jul 2014 | By Lara O'Reilly

Publishers serve 18-month notice on National Readership Survey, as they look for unified readership metric across print, laptops, tablets and mobile.

Marketer meeting

'Client/agency trust issues still threaten marketing’s success'

Wed, 18 Jun 2014 | By Lara O'Reilly

Research finds major disagreements between marketers and agencies, but industry leaders say trust problems can be resolved

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