Google and Apple also score highly in World Federation of Advertisers study.
But while some say eMarketer study calls for marketers to rethink their organisations to be digital and mobile-first, other marketers say the headline finding underlines ‘confusion’ over media types.
Cranfield University report finds worrying lack of attention to product innovation.
New Forrester report finds that CMOs are aiming higher than before, with aspirations to take on COO and CEO roles in their next career move.
Marketers targeting women should only use sex in ads in the context of a relationship – or an expensive gift – according to a study.
BRC-Nielsen figures show shop prices fell for the seventh consecutive month in November as retailers looked to price promotions to drive footfall.
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Brands that behave like humans fair better with consumers, according to new research.
New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.