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What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

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Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.


How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Mindi Chahal

Client-agency relationships need a little insight

Wed, 23 Jul 2014 | By Mindi Chahal

Agencies can reap the benefits of research and insight to ward off marketer concerns.

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Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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UK ad spend to top £20bn for first time in 2015

Mon, 28 Apr 2014 | By Sarah Vizard

Latest AA/Warc report shows ad market recovery gathering momentum.


Marketers vote Unilever and P&G as the brands with the most 'purpose'

Thu, 27 Mar 2014 | By Lara O'Reilly

Google and Apple also score highly in World Federation of Advertisers study.


'Consumers to spend more time on digital than TV in 2014'

Tue, 18 Mar 2014 | By Lara O'Reilly

But while some say eMarketer study calls for marketers to rethink their organisations to be digital and mobile-first, other marketers say the headline finding underlines ‘confusion’ over media types.

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‘UK marketers focused on outcomes but not the means to get there’

Fri, 28 Feb 2014 | By Sarah Vizard

Cranfield University report finds worrying lack of attention to product innovation.

Marketing meeting

Forrester: CMOs increasingly targeting CEO jobs

Mon, 24 Feb 2014 | By Sarah Vizard

New Forrester report finds that CMOs are aiming higher than before, with aspirations to take on COO and CEO roles in their next career move.


Sex sells – but only to men, study finds

Thu, 5 Dec 2013 | By Lara O'Reilly

Marketers targeting women should only use sex in ads in the context of a relationship – or an expensive gift – according to a study.

high street

Retailers step up promotions in run up to Christmas

Wed, 4 Dec 2013 | By Lara O'Reilly

BRC-Nielsen figures show shop prices fell for the seventh consecutive month in November as retailers looked to price promotions to drive footfall. 

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