Breaking news
- Previous
- Next
-
Gov't to spin off 'nudge unit'
Behaviour Insights Team will partner with a commercial organisation with the aim of making a profit.
-
Marketers 'not prepared' for digital future
Marketers increasing investment in digital and data must close gap between capability and consumer demands, report says.
-
Brand audit: Three
Three’s dancing pony ads were viewed by millions of consumers, but the activity does not appear to have significantly turned the dial on its brand metrics.
-
Twitter UK strengthens analytics arm
Social network poaches O2’s head of real time research Jake Steadman ahead of what is understood to be a global ad analytics product announcement.
-
Digital ad spend growth slows as brands try mobile
Marketers increasingly experimented with cheaper mobile formats in 2012, study suggests.
-
Pepsi outperforms Coke
Pepsi outperforms market leader’s growth despite heavy investment in marketing around the Olympics, says annual drinks report.
Trends
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
40-plus women: Putting age before reason
Women over 40 are largely ignored by marketers. With research showing they control 80 per cent of the UK’s wealth, companies dismiss them at their peril.
Taking a chance to beat the downturn
Despite the doom and gloom of the economy, the latest data shows small businesses are still prepared to take marketing risks.
Top Jobs
-
Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Opinion
Brands could gain insight from experiential marketing
New research reveals the power of connecting social media with experiential marketing.
Tactics
Market research: Precious bundles of insight
Market segmentation can be crucial in establishing a brand identity and developing new products but marketers warn that customer divisions should be fluid to account for changes in behaviour.
