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What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

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Consumers less likely to ‘opt in’ to marketing than to ‘opt out’

Wed, 7 May 2014 | By Mindi Chahal

Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.


How women aged over 50 shop for fashion

Wed, 19 Feb 2014 | By Morag Cuddeford-Jones

Download the full infographic here


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

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Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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Newspaper industry searches for new audience metric across print and digital

Thu, 10 Jul 2014 | By Lara O'Reilly

Publishers serve 18-month notice on National Readership Survey, as they look for unified readership metric across print, laptops, tablets and mobile.

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'Client/agency trust issues still threaten marketing’s success'

Wed, 18 Jun 2014 | By Lara O'Reilly

Research finds major disagreements between marketers and agencies, but industry leaders say trust problems can be resolved

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UK ad market to overtake Germany

Mon, 16 Jun 2014 | By Lara O'Reilly

ZenithOptimedia predicts UK will surge past Germany to become the fourth largest ad market in 2016.

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Everything you need to know about Cannes Lions 2014

Fri, 30 May 2014

The Cannes Lions advertising festival is here once again.

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Google knocks Apple from most valuable brand top spot

Wed, 21 May 2014 | By Lara O'Reilly

Google benefited from a strong financial performance and growing positive consumer perceptions in 2014, according to BrandZ’s.


UK ad spend to top £20bn for first time in 2015

Mon, 28 Apr 2014 | By Sarah Vizard

Latest AA/Warc report shows ad market recovery gathering momentum.


Marketers vote Unilever and P&G as the brands with the most 'purpose'

Thu, 27 Mar 2014 | By Lara O'Reilly

Google and Apple also score highly in World Federation of Advertisers study.

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