Behaviour Insights Team will partner with a commercial organisation with the aim of making a profit.
Marketers increasing investment in digital and data must close gap between capability and consumer demands, report says.
Three’s dancing pony ads were viewed by millions of consumers, but the activity does not appear to have significantly turned the dial on its brand metrics.
Social network poaches O2’s head of real time research Jake Steadman ahead of what is understood to be a global ad analytics product announcement.
Marketers increasingly experimented with cheaper mobile formats in 2012, study suggests.
Pepsi outperforms market leader’s growth despite heavy investment in marketing around the Olympics, says annual drinks report.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Women over 40 are largely ignored by marketers. With research showing they control 80 per cent of the UK’s wealth, companies dismiss them at their peril.
Despite the doom and gloom of the economy, the latest data shows small businesses are still prepared to take marketing risks.
New research reveals the power of connecting social media with experiential marketing.