Marketers targeting women should only use sex in ads in the context of a relationship – or an expensive gift – according to a study.
BRC-Nielsen figures show shop prices fell for the seventh consecutive month in November as retailers looked to price promotions to drive footfall.
CIM Marketing Confidence Monitor predicts improving confidence among marketers will lead to an increase investment in innovation next year.
A Forrester report claiming Facebook is ‘failing marketers’ has split the marketing community.
Marketers are more convinced of the business value of Twitter and Google+ than the world’s largest social network, Forrester claims.
Which? investigation finds retailers all claim to be cheaper than each other the majority of the time.
People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.
The market for bargains is booming, fuelled by the economy, ethical buying and ease of purchase online.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.