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James Smythe becomes UKOM general manager
UKOM, the online measurement company, has appointed James Smythe as its general manager following the departure of Peter Bowman in January.
Shoppers go green to compete for status
Shoppers are buying environmentally friendly goods to boost their reputation, not because they care about saving the planet, according to new research.
In-Depth
Who's minding your brand?
Whether through concerns about cost or ignorance, many marketers are neglecting to guard their brands from copycats and counterfeiters. But you don’t have to take the pricey route to the courts: taking some simple steps is an effective defence.
Bond-style marketing receives TV makeover
The Government has given product placement on British TV the green light, but research exclusive to Marketing Week suggests that big-name brands face a battle to become small screen stars.
Trends
The beauty of mobile is more than just looks
Research by TNS reveals content and apps are rising in importance as the reasons for buying a new mobile phone, but brands must match new social technology with usability and appearance.
No business like show business
In today’s digital world where brands struggle to present a human face, trade shows offer an excellent chance for face-to-face contact, which, a study suggests, may boost customer loyalty by creating subconscious connections.
Special Reports
Opinion
An emotional model of advertising
Emotion is central to advertising effectiveness and we need to embrace it in our models of measurement, argues Orlando Wood, innovation director at online research agency BrainJuicer.
Health, wealth and happiness: Week 16
The change of season has resulted in a rise in well-being scores. Marketers should take advantage of this new wave of inspiration, argues Doug Edmonds, managing director at research agency, 2CV.
