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Rain hits retail sales in April
Retail sales fell at the quickest rate in more than two years in April as rain dampened consumer spending.
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Brands under pressure from own labels
Own label food ranges overtook new products innovation from brands for the first time last year.
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Shell 'most digitally connected' in FTSE 100
Report praises oil giant’s ‘immersive’ and ‘intuitive’ corporate digital communications strategy.
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Ann Summers targets older women
Ann Summers hopes to gain more credibility with older women through its sex census in partnership with relationship charity Relate.
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Public apathetic towards contactless payment
The public are not yet convinced of the benefits of contactless payment cards but smartphone users are keen for mobile payments, says Mintel Research.
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Marketing Week teams up with APA
Marketing Week has signed an exclusive partnership with the Association of Publishing Agencies (APA) to work together on content marketing initiatives.
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‘B2B marketers should partner with sales to have more clout’
Forrester report calls for marketers to “take a leadership position” and partner with sales to drive growth.
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WPP: ‘Marketers are committed to brand building’
Marketing services group says 7.6% first quarter revenue increase shows companies’ faith in marketing.
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Marketers’ confidence up but budgets flat
Marketing budgets lagged behind confidence in the first quarter as marketers adopted a cautious approach, according to the Bellwether report.
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Weather gives retailers boost in March
Sales growth improved in March but the British Retail Consortium warns that trading will remain difficult.
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‘Marketers should be responsible for sales’
Leading thinker on sales processes says marketers should oversee transactional and consultative sales.
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Older marketers face age discrimination
Age discrimination in the marketing industry is increasing as companies opt for youth over experience.
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‘Think like a CEO to become a CMO’
Those wanting to make the leap to CMO need to think beyond brand strategy, according to marketing directors that have stepped up.
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UK marketing rated 'centre of excellence’
The UK marketing industry is viewed as one of the world’s ‘centres of excellence’ for creating effective integrated communication campaigns.
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Honda Civic is ‘most talked about’ car
A new quarterly report aims to help marketers better understand consumers’ relationships with car brands by analysing online conversations.
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Does marketing need a rebrand? Follow the debate here
Read our Storify on the reaction to the notion that marketing ‘needs rebranding’.
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Marketers call for a ‘rebrand’ of the industry
Marketers from several sectors have echoed recent calls to change the way the industry operates in order to change negative perceptions.
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Marketing impact on company value bounces back
Impact of marketing on company value returns to 2009 levels as investors return to rewarding confidence.
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Infiniti switches to green positioning
Luxury car brand Infiniti unveils eco shift as research reveals that car marques could quadruple sales of eco cars by targeting high-end consumers.
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Marketers query value of social media
Marketers plan to up spend on social media in 2012 despite reporting that is has little value in acquiring customers.
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Consumer confidence up but still “severely depressed”
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Marketing spend flat as confidence crashes
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Retail sales fall in November after gains
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Airbrushing damages consumer trust in brands
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Phone hacking scandal has reduced public’s trust in UK media
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'M&S is top family brand'
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O2 lets customers trial pre-launch products
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Online grocery sales to hit £11.2bn by 2016
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CMO role to become more data-focused and less creative
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“Embattled” developing markets dragging down ad spend
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CMOs must look beyond marketing to influence strategy
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Half of marketers expect restructures in 2012 amid staff cuts
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Google named the “most simple” brand
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Sainsbury’s and Co-op most likely to poach rivals’ customers
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EBay urges UK stakeholders to boost m-commerce
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Third of 18-24-year-olds turn to Facebook for news
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Adobe launches tool to measure digital engagement
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BlackBerry’s brand reputation plummets
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High street travel agents see business rise
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Ipsos MORI recruits Nielsen chief to lead UK Marketing division