Google admits some brands have struggled with mobile as it releases new mobile ad formats.
Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump
Atlas will track path to purchase regardless of site or device.
John Lewis awards £100,000 to tech company to develop smartphone service it wants to trial.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.
Consumers cite cost and lack of usefulness as barriers to adoption.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .