Mobile

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

Wowcher

An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

Ashley Friedlein

Digital is the clay with which marketing will remodel business

10 April 2014 | By Ashley Friedlein

We are undergoing changes that will alter the entire business.

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Telemarketing

Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

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Job of the Week

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McDonald’s names Facebook brand exec as first European digital chief

Fri, 21 Mar 2014 | By Sebastian Joseph

Lex Bradshaw-Zanger hired to the newly-created senior director for digital role.

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PayPal expands mobile payments range

Fri, 21 Mar 2014 | By Russell Parsons

App now includes pre-order and pay at table functions in restaurants including Wagamama, Prezzo and GBK.

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Pernod Ricard serves up digital overhaul for Malibu brand

Thu, 20 Mar 2014 | By Sebastian Joseph

Pernod Ricard says planned investments will move brand management for Malibu into ‘real-time’.

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Starbucks to ‘reinvent and transform’ the $90bn tea market

Thu, 20 Mar 2014 | By Sebastian Joseph

Starbucks steps up efforts to focus on non-coffee items such as tea, juice and food.

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'Consumers to spend more time on digital than TV in 2014'

Tue, 18 Mar 2014 | By Lara O'Reilly

But while some say eMarketer study calls for marketers to rethink their organisations to be digital and mobile-first, other marketers say the headline finding underlines ‘confusion’ over media types.

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Homebase details digital plan to boost sales

Thu, 13 Mar 2014 | By Sebastian Joseph

Homebase preps mobile apps and social commerce initiative to keep up sales momentum.

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Hungryhouse to champion delivery drivers in brand drive Video

Wed, 12 Mar 2014 | By Sebastian Joseph

Hungryhouse says it wants upcoming campaign to create ’more of a brand presence’ for the online brand.

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