When rebrands go wrong

(And how to avoid the pitfalls)


Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.


The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.


An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.


Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

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How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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Why innovation is harder than it looks

Why innovation is harder than it looks Video

Wed, 10 Sep 2014 | By Mindi Chahal

The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .

more analysis

Job of the Week

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Phones 4U brand at risk as administrators called in

Mon, 15 Sep 2014 | By Russell Parsons

Marketing jobs at risk as analysts question long-term viability of brand. 


Ebay performs u-turn on in-app ads

Fri, 12 Sep 2014 | By Sarah Vizard

UK ad boss says eBay will take ‘curated’ approach to signing up advertisers to ensure customers only see ads from brands they love.


Microsoft to give MSN ‘radical’ redesign in biggest brand push in 20 years

Mon, 8 Sep 2014 | By Sebastian Joseph

Microsoft to work with over 1,000 publishers worldwide to push new personalised look.


Under Armour to exploit ‘quiet shift’ of women wearing athletic product outside the gym Video

Fri, 5 Sep 2014 | By Sebastian Joseph

Company launches biggest campaign for women.


McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.


Ladbrokes insists marketing investments will pay off after profit hit Video

Tue, 12 Aug 2014 | By Sebastian Joseph

Ladbrokes allocated 31% of sales to marketing in the first half of the year.

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