Mobile

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

Wowcher

An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

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Digital talent is key to the future – be ready to take the lead

17 July 2014 | By Ruth Mortimer

New roles are emerging within marketing and it’s important you know how to land one.

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Firing up technology

Firing up technology

Digital Strategy July 2014

Brands needs to embrace technology changes within ecommerce with a clear retail strategy.

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Job of the Week

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Weve preps push to put CRM at the heart of mobile campaigns

Tue, 1 Jul 2014 | By Sebastian Joseph

Weve to take users data, behaviour and other levels to maximise budgets for advertisers with CRM.

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Domino’s unveils ‘intensive’ move from ecommerce to omni-channel future

Mon, 30 Jun 2014 | By Sebastian Joseph

Domino’s ties with Sky, Weve and 4oD to let customers move seamlessly across all retail environments.

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Nokia puts social at the heart of global to local marketing shift

Thu, 26 Jun 2014 | By Sebastian Joseph

Nokia looks to futureproof its business with social media marketing.

Odeon

Odeon to embrace mobile phones in cinemas with iBeacon trial

Wed, 25 Jun 2014 | By Sarah Vizard

Cinema group wants to challenge assumption that mobile phones should be banned at cinemas.

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Amazon Fire 3D phone aims to quicken mobile sales

Thu, 19 Jun 2014 | By Sebastian Joseph

Mobile experts divided on how much of an impact the device will have on driving sales.

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Weve seeks CEO as Sear leaves

Thu, 19 Jun 2014 | By Russell Parsons, Lara O'Reilly

CEO David Sear to leave mobile advertising and m-commerce joint venture next month. 

Kathy Savitt

Q&A Kathy Savitt, chief marketing officer at Yahoo


Wed, 18 Jun 2014 | By Mindi Chahal

Savitt on the future of video, mobile and how it intends to improve brand perception in the UK. 

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