Profile: Jeremy Gilley

The man marketing world peace

Mobile

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

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An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

Ashley Friedlein

Digital is the clay with which marketing will remodel business

10 April 2014 | By Ashley Friedlein

We are undergoing changes that will alter the entire business.

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Why aren't consumers loyal to their mobile network?

Wed, 26 Feb 2014 | By Lucy Tesseras

O2, EE and Vodafone are pouring money into imaginative loyalty schemes. Yet only 12 per cent of UK phone users have signed up.

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Job of the Week

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McDonald’s names Facebook brand exec as first European digital chief

Fri, 21 Mar 2014 | By Sebastian Joseph

Lex Bradshaw-Zanger hired to the newly-created senior director for digital role.

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PayPal expands mobile payments range

Fri, 21 Mar 2014 | By Russell Parsons

App now includes pre-order and pay at table functions in restaurants including Wagamama, Prezzo and GBK.

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Pernod Ricard serves up digital overhaul for Malibu brand

Thu, 20 Mar 2014 | By Sebastian Joseph

Pernod Ricard says planned investments will move brand management for Malibu into ‘real-time’.

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Starbucks to ‘reinvent and transform’ the $90bn tea market

Thu, 20 Mar 2014 | By Sebastian Joseph

Starbucks steps up efforts to focus on non-coffee items such as tea, juice and food.

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'Consumers to spend more time on digital than TV in 2014'

Tue, 18 Mar 2014 | By Lara O'Reilly

But while some say eMarketer study calls for marketers to rethink their organisations to be digital and mobile-first, other marketers say the headline finding underlines ‘confusion’ over media types.

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Homebase details digital plan to boost sales

Thu, 13 Mar 2014 | By Sebastian Joseph

Homebase preps mobile apps and social commerce initiative to keep up sales momentum.

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Hungryhouse to champion delivery drivers in brand drive Video

Wed, 12 Mar 2014 | By Sebastian Joseph

Hungryhouse says it wants upcoming campaign to create ’more of a brand presence’ for the online brand.

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