Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.


The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.


An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.


Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

more trends

Top Jobs

Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

more opinion

Why innovation is harder than it looks

Why innovation is harder than it looks Video

Wed, 10 Sep 2014 | By Mindi Chahal

The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .

more analysis

Job of the Week


McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

phone 2014 304

‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.


Ladbrokes insists marketing investments will pay off after profit hit Video

Tue, 12 Aug 2014 | By Sebastian Joseph

Ladbrokes allocated 31% of sales to marketing in the first half of the year.

Twitter logo

Twitter touts ‘objective-based campaigns’ to advertisers Video

Fri, 8 Aug 2014 | By Sebastian Joseph

Brands can now create campaigns focused on specific goals such as driving web traffic or app installs.


Domino’s eyes larger sales slice from ITV’s X Factor app

Tue, 5 Aug 2014 | By Sebastian Joseph

Domino’s renews sponsorship of the app with a flurry of ecommerce and real-time features to try and drive orders.


Domino’s personalises site to be ‘true digital retailer of food’

Tue, 29 Jul 2014 | By Sebastian Joseph

Domino’s to focus upcoming marketing plans on increasing order size.


Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.

more news