Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.


The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.


An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.


Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

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Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

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How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

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Job of the Week


Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.


E.ON sharpens digital strategy to gain customer-focused edge

Wed, 23 Jul 2014 | By Sebastian Joseph

User experience, mobile, data and social media at the core of strategy.


McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014 | By Sebastian Joseph

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.


Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.


Heineken opens ‘real-time’ discovery Twitter service to inspire nights out Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Heineken says launch marks a ‘milestone’ in its nascent mobile marketing strategy.


Burberry salutes ‘targeted marketing’ for 12% sales hike

Thu, 10 Jul 2014 | By Sebastian Joseph

Burberry to implement new customer insight tools and deepen ties with third party retailers.


‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Wed, 2 Jul 2014 | By Sarah Vizard

CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.

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