Mobile

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

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An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

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Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

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How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

more analysis

Job of the Week

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Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.

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E.ON sharpens digital strategy to gain customer-focused edge

Wed, 23 Jul 2014 | By Sebastian Joseph

User experience, mobile, data and social media at the core of strategy.

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McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014 | By Sebastian Joseph

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.

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Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

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Heineken opens ‘real-time’ discovery Twitter service to inspire nights out Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Heineken says launch marks a ‘milestone’ in its nascent mobile marketing strategy.

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Burberry salutes ‘targeted marketing’ for 12% sales hike

Thu, 10 Jul 2014 | By Sebastian Joseph

Burberry to implement new customer insight tools and deepen ties with third party retailers.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Wed, 2 Jul 2014 | By Sarah Vizard

CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.

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