User experience, mobile, data and social media at the core of strategy.
McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.
Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.
Heineken says launch marks a ‘milestone’ in its nascent mobile marketing strategy.
Burberry to implement new customer insight tools and deepen ties with third party retailers.
CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
New roles are emerging within marketing and it’s important you know how to land one.