Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.
Marketing jobs at risk as analysts question long-term viability of brand.
UK ad boss says eBay will take ‘curated’ approach to signing up advertisers to ensure customers only see ads from brands they love.
Microsoft to work with over 1,000 publishers worldwide to push new personalised look.
Company launches biggest campaign for women.
McDonald’s staffing senior digital global team to lead changes.
Consumers cite cost and lack of usefulness as barriers to adoption.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .