Mobile

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

Wowcher

An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

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Top Jobs

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Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

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Firing up technology

Firing up technology

Digital Strategy July 2014

Brands needs to embrace technology changes within ecommerce with a clear retail strategy.

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Job of the Week

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Burberry salutes ‘targeted marketing’ for 12% sales hike

Thu, 10 Jul 2014 | By Sebastian Joseph

Burberry to implement new customer insight tools and deepen ties with third party retailers.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Wed, 2 Jul 2014 | By Sarah Vizard

CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.

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Weve preps push to put CRM at the heart of mobile campaigns

Tue, 1 Jul 2014 | By Sebastian Joseph

Weve to take users data, behaviour and other levels to maximise budgets for advertisers with CRM.

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Domino’s unveils ‘intensive’ move from ecommerce to omni-channel future

Mon, 30 Jun 2014 | By Sebastian Joseph

Domino’s ties with Sky, Weve and 4oD to let customers move seamlessly across all retail environments.

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Nokia puts social at the heart of global to local marketing shift

Thu, 26 Jun 2014 | By Sebastian Joseph

Nokia looks to futureproof its business with social media marketing.

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Odeon to embrace mobile phones in cinemas with iBeacon trial

Wed, 25 Jun 2014 | By Sarah Vizard

Cinema group wants to challenge assumption that mobile phones should be banned at cinemas.

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Amazon Fire 3D phone aims to quicken mobile sales

Thu, 19 Jun 2014 | By Sebastian Joseph

Mobile experts divided on how much of an impact the device will have on driving sales.

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