When rebrands go wrong

(And how to avoid the pitfalls)

Mobile

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

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The power of video is all in the timing

Wed, 13 Nov 2013 | By Lou Cooper

Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.

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An open and shut case for emails

27 June 2013 | By Lucy Tesseras

New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.

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Teenagers: What we really, really want our mobiles for...

11 April 2013 | By Lucy Tesseras

Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.

more trends

Top Jobs

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How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

more opinion

Why innovation is harder than it looks

Why innovation is harder than it looks Video

Wed, 10 Sep 2014 | By Mindi Chahal

The ‘cool factor’ of innovation does not reflect the reality of the hard graft that comes with turning creative ideas into market-ready products or services, according to research seen exclusively by Marketing Week .

more analysis

Job of the Week

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Phones 4U brand at risk as administrators called in

Mon, 15 Sep 2014 | By Russell Parsons

Marketing jobs at risk as analysts question long-term viability of brand. 

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Ebay performs u-turn on in-app ads

Fri, 12 Sep 2014 | By Sarah Vizard

UK ad boss says eBay will take ‘curated’ approach to signing up advertisers to ensure customers only see ads from brands they love.

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Microsoft to give MSN ‘radical’ redesign in biggest brand push in 20 years

Mon, 8 Sep 2014 | By Sebastian Joseph

Microsoft to work with over 1,000 publishers worldwide to push new personalised look.

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Under Armour to exploit ‘quiet shift’ of women wearing athletic product outside the gym Video

Fri, 5 Sep 2014 | By Sebastian Joseph

Company launches biggest campaign for women.

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McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.

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Ladbrokes insists marketing investments will pay off after profit hit Video

Tue, 12 Aug 2014 | By Sebastian Joseph

Ladbrokes allocated 31% of sales to marketing in the first half of the year.

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