PayM will allow people to pay people using their mobile number.
McDonald’s to ramp up tech use to overhaul customer interactions.
Claim comes as the ASA announces Paddy Power’s Oscar Pistorius ad is being investigated.
Mondelez, William Hill and Eat join small number of brands looking to claim first mover advantage of Beacons tech in the UK.
Marketing Week rounds up the key marketing trends from the annual Barcelona mobile extravaganza.
MWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
Repeating analytics on mobile marketing is vital to effectiveness.
O2, EE and Vodafone are pouring money into imaginative loyalty schemes. Yet only 12 per cent of UK phone users have signed up.