McDonald’s staffing senior digital global team to lead changes.
CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.
Ladbrokes allocated 31% of sales to marketing in the first half of the year.
Brands can now create campaigns focused on specific goals such as driving web traffic or app installs.
Domino’s renews sponsorship of the app with a flurry of ecommerce and real-time features to try and drive orders.
Domino’s to focus upcoming marketing plans on increasing order size.
Consumers cite cost and lack of usefulness as barriers to adoption.
Consumers’ viewing habits on mobile devices are changing as they watch ads increasingly during prime time and weekends.
New research sheds light on why some email marketing communications have low reading rates or get assigned to the junk folder while others get their recipients’ undivided attention.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.
Marketing Academy scholars give their predictions for the future of the industry.