See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
Brand bottles the 70s, 80s and 90s as part of first major brand awareness activity since relaunching.
Charity launches Dementia Friends to help improve public understanding of dementia.
CEOs and social media experts offer best practice advice as report suggests chief executives are fleeing Twitter.
Fewer top global CEOs are using Twitter than two years ago as they see it a ‘riskier’ option than Facebook, YouTube and LinkedIn.
Horse DNA was found in a number of beef products from supermarkets including Tesco and Iceland.
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
Last week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
This week my brand has been dealing with a minor PR crisis….