- Home
- PR
PR
Latest News
Chicago Town unveils £1.3m ad push to support on-pack promo
Chicago Town is launching a £1.3m integrated marketing campaign to promote its new on-pack offer “Free Knorks”, offering collectable hybrid knife and forks.
Samsung to launch female-targeted campaign for Diva handset
Samsung is launching a highly styled and targeted marketing campaign to support the first in its collection of fashion handsets, the Samsung Diva.
In-Depth
Philanthropists in corporate suits
In an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.
Trends
The teen commandments
Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new.
Appealing to people's emotions
The charity has courted controversy by running hard-hitting ad campaigns that not only aim to raise its profile but also help it attract new supporters and pledges of much-needed donations. By Jo Roberts
Brands
Breakthrough Breast Cancer appoints CMW
Breakthrough Breast Cancer has appointed CMW to handle its Fashion Targets Breast Cancer campaign.
Virgin launches online charity donation service
Virgin Money has launched an online charity donation service called Virgin Money Giving to rival Justgiving.com.
Samaritans launches TV fundraising appeal
Samaritans, the emotional support charity, is launching a television fundraising campaign to encourage viewers to make regular monthly donations to the charity.
Breakthrough Breast Cancer unveils new brand identity
UK charity Breakthrough Breast Cancer will reveal a new brand identity and website as part of a new five-year strategy tomorrow (11 August).
