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Secret Marketer

The problem within a little knowledge is that people risk making big decisions from it

17 October 2013 | By Secret Marketer

This week my brand has been dealing with a minor PR crisis….

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Think inside the box

5 December 2013 | By Mindi Chahal

Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.

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Job of the Week

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Paul Polman

'Unilever CEO top FTSE communicator'

Wed, 28 Nov 2012 | By Lara O'Reilly

Study finds Paul Polman to be the most influential communicator of all the CEOs in the FTSE 100.

McDonald's Ronald McDonald House Charity

McDonald's in first push for charity venture

Wed, 29 Aug 2012 | By Rosie Baker

Ronald McDonald House children’s charity is launching its first national advertising campaign.


Brands to place greater marketing focus on PR

Mon, 23 Jul 2012 | By Sebastian Joseph

In a world where Twitter can effectively kill brands, chief executives are looking to communication specialists to lead their marketing activity.


KFC serves up degrees for staff

Mon, 23 Jul 2012

The fast-food restaurant aims to become a ‘leader in training and development’ by offering a university degree.

Honda and James Bond

Honda partners with Bond Skyfall

Tue, 17 Jul 2012 | By Rosie Baker

Honda plans marketing blitz around the release of Bond’s Skyfall starring Daniel Craig.

Morrisons M Fest

Morrisons' first music festival drowned out

Fri, 6 Jul 2012 | By Rosie Baker

Morrisons in crisis management mode as weather pulls plug on its first M Fest festival.

Secret Marketer

'Brands should treat their agencies with more respect'

Fri, 29 Jun 2012 | By Sebastian Joseph

MWL 2012: Marketing Week’s Secret Marketer urges marketers to treat their agencies as ‘partners’.

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