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DoH aims to be “trusted brand” for public health info
The Department of Health has consolidated all PR and media planning into single agencies in a bid to provide better coordinated marcomms campaigns over the course of people’s lives.
Barclaycard offers chance to win an easier Christmas
Barclaycard is running an interactive advent calendar campaign to give customers a chance to win prizes in the run up to Christmas.
Special Reports
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Sports sponsorship moves into the fast lane
Why brands need to adopt a new business model for sport sponsorship.
