-
Carey Mulligan fronts Alzheimer's Society campaign
The Oscar-nominated actress named brand ambassador for the dementia charity.
-
Braun unveils Jenna Randall campaign
British synchronised swimmer Jenna Randall will front a brand campaign for the P&G-owned brand’s Olympic activity.
-
Ex-marketing directors in consultancy start-up move
Marketers from Britvic, Red Bull and Häagen-Dazs form consultancy with public relations company Weber Shandwick.
-
DoH aims to be “trusted brand” for public health info
The Department of Health has consolidated all PR and media planning into single agencies in a bid to provide better coordinated marcomms campaigns over the course of people’s lives.
-
Barclaycard offers chance to win an easier Christmas
Barclaycard is running an interactive advent calendar campaign to give customers a chance to win prizes in the run up to Christmas.
-
Clintons launches celebrity video cards
David Hasselhoff, The Saturdays and Alesha Dixon will feature in a range of celebrity video cards launched by Clinton Cards.
-
Cadbury reveals Olympic campaign to motivate Team GB
Cadbury is preparing to launch the next phase of its Olympic sponsorship activity with an £8m campaign under the banner “Keep Team GB Pumped”.
-
Tesco bolsters UK comms team
Tesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
-
BA uses YouTube for pilot recruitment Video
British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
-
British Gas ramps up communications to repair brand reputation
British Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
-
'Marketers must get out of comfort zone to progress'
Marketers must step out of their “comfort zone” and embrace all areas of the company to become an MD or CEO of an organisation, according to senior marketers that have made the leap.
-
Gap in global brand push
Gap is preparing to launch its first global brand campaign since overhauling its senior brand team in February.
-
BA readies staff morale boosting campaigns
British Airways will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
-
Made in Britain logo launched
A Made in Britain marque has been launched in the hope of boosting sales of British-made products and services.
-
Asics jumps at Bupa Great Run sponsorship
The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.
-
DMA relaunches as digital leader
The Direct Marketing Association is repositioning itself as a modern, digitally attuned trade body that is “open, friendly and welcoming” to marketers.
-
IBM marks centenary with CSR push
IBM is rolling out a global volunteering initiative, one of a raft of centenary year initiatives aimed at changing public perception that it still just sells PCs.
-
Kaiser Chiefs ask fans to create and promote album
Kaiser Chiefs are the first band to launch an album via a digital platform that lets music fans create a bespoke tracklisting and cover art.
-
Karmarama boosted by investment
Karmarama, Marketing Week’s Agency of the Year 2011, is accelerating its plans to become an “international integrated marketing communications group” thanks to investment from private equity group Phoenix Equity Partners.
-
Costa claims Brand of the Year at MW Engage Awards 2011
The marketing industry partied and celebrated success far into the night at the Marketing Week Engage Awards 2011 on Tuesday (24 May).
-
Zurich promotes media relations head to top comms role
-
Fire Service uses Facebook for recruitment campaign
-
Oxfam overhauls community fundraising strategy
-
Gü introduces master brand
-
BP ads fail to repair reputation
-
Seat partners Disney's Pirates of the Caribbean Video
-
BP ads try to repair image
-
Brands get involved in April Fools' Day Video
-
L'Oréal plots digital drive
-
M&S appoints director to lead international expansion
-
Facebook accused of smear campaign against Google
-
Little Chef cooks up a new look
-
Waitrose commits to crowdsourcing after pudding launch
-
Banks cave-in over PPI in effort to salvage reputation
-
Absolute Radio to let listener host festival
-
Levi Roots to host free promotional concert
-
House of Fraser to build online engagement around Mother’s Day
-
Wrigley's let customers design packaging
-
WPP posts 28.5% profit bump
-
Kellogg promotes Fellows to corporate affairs