Tactics
-
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
-
Why blogs and tweets give pr machine bite
-
How to extend shelf life of your next campaign
The harder an advertising campaign works, the more it delivers - and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.
-
Stick with the glue that holds diverse industry together
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.