Big four supermarkets turn to stronger narrative style in price promotion messaging.
Premium brands not offering discounts are ‘out of touch’, according to new research.
Luxury British brand starts a year of celebratory experiential events.
The Institute of Promotional Marketing is working with Facebook to help brands avoid breaching advertising regulations.
Department store hopes to “kick start” Christmas shopping with weekend marketing event.
IPM says brands are being exposed to multiple entries because of poorly written terms and conditions for promotions.
Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Setting up marquees at air shows and hosting launch parties for games and cookery competitions are some of the tactics companies are using to get out and meet their target audiences of young people and their parents
How brands are matching themselves with celebrities using social data.