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Rebooting Britain's high streets

30 May 2013 | By Jonathan Bacon

Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.

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Ruth Mortimer

Is the story of brand and agency partnerships just fiction?

Tue, 10 Dec 2013 | By Ruth Mortimer

A new trend for marketing suppliers to pay “sign on bonuses” and “rebates” is causing concern.

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BrandAlley

Loyalty schemes vs price promotions - which work better?

Wed, 16 Jul 2014 | By Morag Cuddeford-Jones

A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.

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John Lewis 2012 Christmas ad

John Lewis prepares in-store Christmas campaign

Fri, 23 Nov 2012 | By Rosie Baker

Department store hopes to “kick start” Christmas shopping with weekend marketing event.

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'Brands must tighten promo T&Cs'

Wed, 21 Nov 2012 | By Russell Parsons

IPM says brands are being exposed to multiple entries because of poorly written terms and conditions for promotions.

coca cola beat fleet

Q&A: Coke on the importance of sampling

Thu, 12 Jul 2012

Marketing Week speaks to Coca-Cola about why sampling has been so important to the company for the last 200 years.

Microsoft Surface Steve Ballmer

Microsoft readies 'physical' tablet campaign

Tue, 19 Jun 2012 | By Lara O'Reilly

Software company bids to use more experiential marketing tactics as it looks to propel its first tablet range and new operating system into leadership positions.

pens

Marketers spending more on promotional merchandise

Thu, 14 Jun 2012 | By Branwell Johnson

Nearly half of marketers have increased spend on promotional merchandise since the last financial year, according to new research to be unveiled at Marketing Week Live.

Tesco

Tesco adds delivery subscription

Wed, 30 May 2012 | By Rosie Baker

Tesco claims its subscription service for grocery delivery can save online customers £100.

PremierLeague Homepage

Premier League plans anniversary campaign

Mon, 16 Apr 2012 | By Sebastian Joseph

Premier League partners with commercial sponsors to commemorate its 20th anniversary.

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