IPM finalises refreshed line up with a managing director from the media world.
Philips launches ad and social media push to mock rival’s failed toothbrush promo.
Big four supermarkets turn to stronger narrative style in price promotion messaging.
Premium brands not offering discounts are ‘out of touch’, according to new research.
Luxury British brand starts a year of celebratory experiential events.
The Institute of Promotional Marketing is working with Facebook to help brands avoid breaching advertising regulations.
A new trend for marketing suppliers to pay “sign on bonuses” and “rebates” is causing concern.
A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.