Promotional Marketing News, Trends, Opinion & Tactics

- Data Strategy
  - Data holds key to the future
    
    Data Strategy April 2012
  - Mind the data skills gap
    
    Data Strategy April 2012
- Digital Strategy
  - Mapping out the high street
    
    Digital Strategy Supplement - May 2012
  - It's video, but not as you know it
    
    Digital Strategy Supplement - May 2012
Shining on the small screen

With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.

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