Breaking news
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Asda launches Budget day low prices ads
Big four supermarkets turn to stronger narrative style in price promotion messaging.
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High-end brands should embrace 'democratisation of premium'
Premium brands not offering discounts are ‘out of touch’, according to new research.
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Aston Martin kicks off centenary celebrations
Luxury British brand starts a year of celebratory experiential events.
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Industry readies guidelines on social media competitions
The Institute of Promotional Marketing is working with Facebook to help brands avoid breaching advertising regulations.
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John Lewis prepares in-store Christmas campaign
Department store hopes to “kick start” Christmas shopping with weekend marketing event.
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'Brands must tighten promo T&Cs'
IPM says brands are being exposed to multiple entries because of poorly written terms and conditions for promotions.
Trends
Rebooting Britain's high streets
Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Meet the young ringleaders
Setting up marquees at air shows and hosting launch parties for games and cookery competitions are some of the tactics companies are using to get out and meet their target audiences of young people and their parents
Does your celebrity have the $-factor? Video
How brands are matching themselves with celebrities using social data.
Top Jobs
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Tactics
Taking the gamble out of social media campaigns
Some brands have got into hot water over promotions through Facebook. Marketing Week looks at best practice ahead of new guidelines.
