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Alpen launches promotion
Alpen, the Swiss recipe muesli brand owned by the Weetabix Food Company, is launching an on-pack promotion to follow up its “We know you know how good it tastes” marketing campaign.
Npower joins in price cuts
Npower will launch an advertising campaign claiming it is cheaper for gas than British Gas as it becomes the latest energy provider to cut prices.
In-Depth
Bond-style marketing receives TV makeover
The Government has given product placement on British TV the green light, but research exclusive to Marketing Week suggests that big-name brands face a battle to become small screen stars.
Marketers spot their first (pale) green shoots
The hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack
Trends
Bring all sales channels under one umbrella
Retailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
Special Reports
Satisfying an appetite for sweeteners
Stand-out promotions do not just provide a short-term sales boost but build a brand’s value - especially at a time when consumers are feeling the pinch.
Opinion
First connections of two contrary cultures
The results of a survey, published in the national press this week, had me gaping in disbelief. Almost half of UK board directors - 44% - predict their companies will return to “pre-recession normality” and that their businesses will not fundamentally change in the next five years. For board members not to recognise the need to reinvent their business models in order to adapt and grow is at blinkered at best.
A new weapon in the battle for recognition
If you haven’t already seen Deutsche Bank’s research note published on Monday then it really is worth a look. It’s not often that these dry but instructive documents make for a marketer’s dream read but this one truly does.
Brands
“Immoral” supermarkets are creating alcoholics, says top Tory
Supermarkets are encouraging alcohol abuse by selling drink cheaply, according to former Conservative Party leader Iain Duncan Smith.
Pizza Hut and BlinkBox in movie and pizza partnership
Pizza Hut and online film streaming service BlinkBox.com have teamed up to offer a “perfect, relaxing night in,” with discounted movies with every Pizza Hut Delivery order.
B&Q launches biggest ever price campaign
B&Q is launching the Autumn Privilege Card this weekend as part of a £25m investment in pricing campaigns.
Guinness ramps up marketing for birthday
Diageo is ramping up marketing activity for Guinness with a fresh direct mail and sales promotion campaign as the brand’s 250th anniversary approaches.
