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Latest News
Tango focuses on Halloween in latest ad activity
Tango’s latest promotional activity will see it look to become Halloween’s ’official’ sponsor.
Retailers cut prices for bank holiday weekend
Retailers are preparing to slash prices for the Bank Holiday weekend despite a survey revealing that prices on the high street are rising at the fastest rate in decades.
Trends
Bring all sales channels under one umbrella
Retailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
Opinion
First connections of two contrary cultures
The results of a survey, published in the national press this week, had me gaping in disbelief. Almost half of UK board directors - 44% - predict their companies will return to “pre-recession normality” and that their businesses will not fundamentally change in the next five years. For board members not to recognise the need to reinvent their business models in order to adapt and grow is at blinkered at best.
In-Depth
Bond-style marketing receives TV makeover
The Government has given product placement on British TV the green light, but research exclusive to Marketing Week suggests that big-name brands face a battle to become small screen stars.
Satisfying an appetite for sweeteners
Stand-out promotions do not just provide a short-term sales boost but build a brand’s value - especially at a time when consumers are feeling the pinch.
