- Home
- Sales Promotion
Sales Promotion
Latest News
Asda and Tesco avoid censure
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
Tesco faces ad ban for misleading £5 promo
Tesco is facing censure after its £5 ‘thank you’ voucher promotion attracted complaints for being misleading.
Trends
Brewing up new ideas to pull students back
Price, offers, marketing and the social experience can all play a part as pubs try to entice students back, but an emphasis on responsible drinking should also be included.
Special Reports
Reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
In-Depth
Customers growing wary of sharing data for free services
As more consumers become aware that they are paying for supposedly ’free’ services with personal data, Steve Hemsley investigates the steps companies are taking to let their customers have control over what they share.
