When rebrands go wrong

(And how to avoid the pitfalls)

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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Top Jobs

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Digital talent is key to the future – be ready to take the lead

17 July 2014 | By Ruth Mortimer

New roles are emerging within marketing and it’s important you know how to land one.

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Jonah Peretti Buzzfeed

Profile interview: Jonah Peretti, founder, BuzzFeed

Wed, 11 Jun 2014 | By Jonathan Bacon

With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’.

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Job of the Week

Google Plus

Google ads to feature users' photos

Mon, 14 Oct 2013

Shared Endorsements ads mean users effectively become brand advocates among their Google circles.  

Google search

Google antitrust probe nears resolution

Tue, 1 Oct 2013 | By Ronan Shields

EU competition chief strikes conciliatory tone after renewed proposals.

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Honda implements site overhaul to drive search rankings

Fri, 27 Sep 2013 | By Ronan Shields

Search algorithm updates prompt auto giant to consolidate content for Civic Tourer launch.

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Google stakes claim in social sector

Thu, 26 Sep 2013 | By Ronan Shields

Online giant further integrates Google+ into core services and promises to publish user numbers to ‘blow your mind’. 

Google

Google ordered to make 'better proposals' by EU competition chief

Thu, 18 Jul 2013

Europe’s competition chief urges Google to make further concessions as part of anti-trust probe.

Google Mobile

Confusion reigns over Google's Enhanced Campaigns as launch nears Video

Wed, 17 Jul 2013 | By Ronan Shields

Brands and media agencies concerned over how the change will impact online media strategies.

Google

Moneysupermarket blames Google update for slow trade

Thu, 11 Jul 2013

Insurance site’s growth dips after changes in natural search algorithm.

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