Social Media

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Top Jobs

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Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

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Social experiment

The social experiment

Digital Strategy July 2014 | By Lucy Fisher

Brands are learning that social media requires a content plan and nimble processes to take advantage of the constantly changing platforms.

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Job of the Week

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Mondelez adopts global marketing structure to boost biscuit brands Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.

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Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014 | By Sebastian Joseph

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.

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McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

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Sailor Jerry's owner bets on organic content to ‘unlock the power of recommendation’

Tue, 15 Jul 2014 | By Sebastian Joseph

Drinks maker reviews marketing mix to elevate the role of earned media above paid for channels.

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Hovis serves social media recipe for more lifestyle-orientated content

Tue, 15 Jul 2014 | By Sebastian Joseph

Hovis hopes to reach out to new consumers in latest social media push.

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Nestle whips up social hub for Nescafe ‘super fans’

Mon, 14 Jul 2014 | By Sebastian Joseph

Facebook hub is part of Nestle’s revamped push to unify the marketing for Nescafe worldwide.

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Heineken opens ‘real-time’ discovery Twitter service to inspire nights out Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Heineken says launch marks a ‘milestone’ in its nascent mobile marketing strategy.

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