Nike unveils knitted football boot through social media drive.
Nissan’s Juke social media campaign kicks off long-term content marketing strategy for Instagram.
AB InBev unveils Cubanisto brand to rival the dominance of Heineken’s tequila-flavoured beer.
McDonald’s to ramp up tech use to overhaul customer interactions.
Claim comes as the ASA announces Paddy Power’s Oscar Pistorius ad is being investigated.
From creating a couch on skis to tracking down a tango teacher, Facebook aims to show its utility.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.