Social Media

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Top Jobs

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Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

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How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

more analysis

Job of the Week

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Birds Eye gives Captain Birds Eye makeover in logo revamp

Mon, 18 Aug 2014 | By Sebastian Joseph

Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.

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Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.

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‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.

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Marc Jacobs makes shopping social with pop-up tweet shop Video

Fri, 15 Aug 2014

Store offers fans products in exchange for tweets, pictures and Vines.

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Kenco touts ethical credentials with revamped strategy Video

Wed, 13 Aug 2014 | By Sebastian Joseph

Move aims to drive consideration for Kenco in a brand agnostic coffee category driven by price.

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Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’

Wed, 13 Aug 2014 | By Sebastian Joseph

Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.

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Premier League advertisers battle to be ahead of the real-time curve Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Subway, Carlsberg and Puma plot to make real-time marketing no longer just a social media strategy.

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