Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Social Media

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

social media mums

Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Top Jobs

Seb Joseph

Twitter’s Facebookification well and truly under way

Fri, 28 Mar 2014 | By Sebastian Joseph

Twitter’s latest photo-sharing updates risk the micro-blogging site losing what makes it so unique.

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Mastercard CMO

Profile: MasterCard global CMO

Wed, 26 Feb 2014 | By Jonathan Bacon

Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.

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Job of the Week

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Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

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Zippo launches ad push to capture ‘Old Spice’ style ‘irreverence’ Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Zippo creates ‘Old Spice Guy’-style brand character to ignite relevance with younger male consumers.

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United Biscuits makes ‘big’ £10m bet to grow Jacob’s brand Video

Wed, 2 Apr 2014 | By Sebastian Joseph

United Biscuits hopes unprecedented investment will grow the brand’s sales by 20 per cent over the next two years. 

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

Marketers training

'Marketers must assume control of customer experience'

Tue, 1 Apr 2014 | By Sarah Vizard

Rise of social media, mobile and email mean CMOs own a larger share of customer journey than ever.

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Carlsberg extends social content drive to Somersby cider brand Video

Wed, 26 Mar 2014 | By Sebastian Joseph

Carlsberg trials social listening tools to create online series starring British comedian Jake Yapp.

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Strongbow looks to forge ‘credible’ link between cider and football

Tue, 25 Mar 2014 | By Sebastian Joseph

Heineken cider brand to use World Cup to steal share from rivals this summer.

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