Brewer recruits celebrity infleuncers including Alex James and Colin Murray to front content charge.
General Mills to focus pan-European charge around Häagen -Dazs, Old El Paso and Nature Valley.
Pernod Ricard says move will create ‘some shortfall’ in headcount.
Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.
Comparison site today becomes first UK brand to trial autoplay News Feed video ads.
Instagram hands advertisers instant access to data about how well their posts are performing.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Marketing Academy scholars give their predictions for the future of the industry.