Instagram hands advertisers instant access to data about how well their posts are performing.
McDonald’s staffing senior digital global team to lead changes.
Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.
‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.
CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.
Store offers fans products in exchange for tweets, pictures and Vines.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Content marketers should make sure they build “trust” cues into blogs.
Marketing Academy scholars give their predictions for the future of the industry.