Social Media

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Top Jobs

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Facebook stepped over the line in data use

Wed, 16 Jul 2014 | By Nathalie Nahaï

Facebook experiment shows human rights should extend to our online identities.

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Social experiment

The social experiment

Digital Strategy July 2014 | By Lucy Fisher

Brands are learning that social media requires a content plan and nimble processes to take advantage of the constantly changing platforms.

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Job of the Week

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Hovis serves social media recipe for more lifestyle-orientated content

Tue, 15 Jul 2014 | By Sebastian Joseph

Hovis hopes to reach out to new consumers in latest social media push.

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Nestle whips up social hub for Nescafe ‘super fans’

Mon, 14 Jul 2014 | By Sebastian Joseph

Facebook hub is part of Nestle’s revamped push to unify the marketing for Nescafe worldwide.

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Heineken opens ‘real-time’ discovery Twitter service to inspire nights out Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Heineken says launch marks a ‘milestone’ in its nascent mobile marketing strategy.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Wed, 2 Jul 2014 | By Sarah Vizard

CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.

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Facebook attempts to open up emerging markets with new ad products

Wed, 2 Jul 2014 | By Sarah Vizard

Social network rolls out country specific ad products and targeting tools.

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Pressure mounts on Facebook following emotion experiment

Wed, 2 Jul 2014 | By Sarah Vizard

Data regulator and UK ad industry body have both raised concerns about the research.

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Ford takes real-time plan beyond marketing to ensure content is taken ‘seriously’

Mon, 30 Jun 2014 | By Sebastian Joseph

Ford details vision to be a leader in real-time marketing.

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