Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Campaign introduces the strapline ‘Here’s to what matters’.
Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.
McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.
Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.
Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
To get ahead in the marketing world you need a basic knowledge of how the web works.