Social Media

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Top Jobs

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The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

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How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

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Job of the Week

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Kenco touts ethical credentials with revamped strategy Video

Wed, 13 Aug 2014 | By Sebastian Joseph

Move aims to drive consideration for Kenco in a brand agnostic coffee category driven by price.

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Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’

Wed, 13 Aug 2014 | By Sebastian Joseph

Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.

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Premier League advertisers battle to be ahead of the real-time curve Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Subway, Carlsberg and Puma plot to make real-time marketing no longer just a social media strategy.

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Coca-Cola sales not fizzing as too few ‘Share a Coke’ Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Pepsi’s deep discounting has a greater sales impact than Coke’s more brand-led approach.

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Ferrero preps £10m push to outpace the confectionery category

Fri, 8 Aug 2014 | By Sebastian Joseph

Ferrero Rocher, Nutella, Kinder and Tic Tac owner seeks 5% share.

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Twitter touts ‘objective-based campaigns’ to advertisers Video

Fri, 8 Aug 2014 | By Sebastian Joseph

Brands can now create campaigns focused on specific goals such as driving web traffic or app installs.

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Adidas to spend the bulk of increased marketing spend on digital

Thu, 7 Aug 2014 | By Sebastian Joseph

Company says 2015 will see the launch of its most ambitious campaign to date.

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