Social Media

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Top Jobs

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The fame machine is still in good working order but things are changing

4 September 2014 | By Ruth Mortimer

Make sure you are aware of the new breed of celebrity.

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How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

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Job of the Week

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Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014 | By Sebastian Joseph

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.

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Comparethemarket becomes first UK Facebook Premium Video advertiser

Tue, 26 Aug 2014 | By Lara O'Reilly

Comparison site today becomes first UK brand to trial autoplay News Feed video ads.

Instagram

Instagram to offer brands real-time performance ad data

Fri, 22 Aug 2014 | By Sebastian Joseph

Instagram hands advertisers instant access to data about how well their posts are performing.

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McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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Birds Eye gives Captain Birds Eye makeover in logo revamp

Mon, 18 Aug 2014 | By Sebastian Joseph

Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.

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Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.

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‘Marketer enthusiasm for mobile slowing’

Mon, 18 Aug 2014 | By Sarah Vizard

CMO Council survey finds that majority of marketers do not plan to increase their mobile marketing budget.

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