LinkedIn’s new global sales VP on LinkedIn’s ‘commitment’ to connecting brands with professionals.
Twitter is hoping changes to profile page will increase user engagement.
VP of global media and consumer engagement Bonin Bough says brands will only become content companies when they can monetise content.
Brand to encourage fans to suggest ideas for new Lego products and amplify the campaign using their own social profiles.
Unilever launches £8m effort to exploit the health credentials of Greek Style yoghurt with ice cream variant.
Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.
Brands that behave like humans fair better with consumers, according to new research.
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Twitter’s latest photo-sharing updates risk the micro-blogging site losing what makes it so unique.