Breaking news
- Previous
- Next
-
Ford and Adidas use Champions League final to tout tech credentials
Brands set to unveil campaigns around innovation during the Champions League final.
-
Adidas reviews Garcia deal after 'fried chicken' Woods jibe
Golfer stands to lose millions if top sponsor terminates deal after accusations he made racist remarks about Tiger Woods.
-
Sainsbury's named Brand of the Year
Supermarket crowned the Marketing Week Engage Awards 2013 Brand of the Year.
-
Champions League brands bid to break with tradition
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
-
Nike reveals debut England kit on Twitter
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
-
David Beckham: a history in ads
Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.
Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Red Bull and F1: Whizz kid builds up a track record
Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.
Racing towards a winning formula
As McLaren turns 50, brand director John Allert talks about life after Lewis Hamilton and widening its appeal with Sergio Perez.
Top Jobs
-
Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Opinion
Go Diddy, the daddy of Ciroc's branding
‘While many sneered at the idea of celebrity endorser turned brand strategist, Diddy turned his sights on branding basics’
Tactics
Bringing in audiences other places cannot reach
Using venues outside of their main purpose can attract new audiences, which means marketers can extend their brands reach through partnerships and sponsorships.
