Brands set to unveil campaigns around innovation during the Champions League final.
Golfer stands to lose millions if top sponsor terminates deal after accusations he made racist remarks about Tiger Woods.
Supermarket crowned the Marketing Week Engage Awards 2013 Brand of the Year.
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.
Is football marketing scoring an own goal with fans?
As McLaren turns 50, brand director John Allert talks about life after Lewis Hamilton and widening its appeal with Sergio Perez.