United’s regional deals accounted for 60% of the localised sponsorships banked by Europe’s top clubs last season.
‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.
But Budweiser and Heineken register strong uplifts in key trading period, finds industry data.
NFL hopes to overcome its struggles to sell to fans outside the US despite not having the scale.
YouTube pounces on the opportunity to drive ad revenue around the sport.
Barclays unveils next phase of its ‘Thank You’ campaign.
The contests between the red-branded house and a blue house of brands has kicked off.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?