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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Sebastian Joseph

World Cup proves passion is the sweet spot for data capture

Fri, 13 Jun 2014 | By Sebastian Joseph

Consumers are normally wary about sharing personal details, but not when it comes to sports.

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What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

Germany win World Cup

Adidas nets World Cup sponsors victory

Mon, 14 Jul 2014 | By Sebastian Joseph

But positive sentiment for the Adidas brand still lags behind its rival and non-World Cup sponsor Nike in the UK.

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Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

Jamie Oliver adopts augmented reality to enhance traditional cookbook.

Jamie Oliver Ltd evolves brand partnership strategy

Wed, 9 Jul 2014 | By Branwell Johnson

Jamie Oliver Ltd looking to build long-term partnership with four or five global brands.

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Nike ends Man Utd deal as Adidas looks set to take over Video

Tue, 8 Jul 2014 | By Lara O'Reilly, Sebastian Joseph

Nike terminates its 13-year Man U kit supply deal.

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Jaguar accelerates content charge to exploit Tour de France buzz Video

Mon, 7 Jul 2014 | By Sebastian Joseph

Team Sky sponsor films Chris Froome become the first person to cycle through the Eurotunnel.

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Manchester Utd unveils Chevrolet-sponsored kit Video

Mon, 7 Jul 2014 | By Sebastian Joseph

American car brand kicks off its seven-year, multi-million pound shirt deal with Premier League club with online push.

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