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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Mark Ritson

There's only one Man Utd but several Manchester Cities

Wed, 20 Aug 2014 | By Mark Ritson

The contests between the red-branded house and a blue house of brands has kicked off.

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Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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Premier League advertisers battle to be ahead of the real-time curve Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Subway, Carlsberg and Puma plot to make real-time marketing no longer just a social media strategy.


Adidas to spend the bulk of increased marketing spend on digital

Thu, 7 Aug 2014 | By Sebastian Joseph

Company says 2015 will see the launch of its most ambitious campaign to date.


Puma rallies ‘troublemakers’ Bolt and Balotelli to recapture sporting ethos Video

Thu, 7 Aug 2014 | By Sebastian Joseph

Puma launches ad to introduce global marketing campaign.


Adidas ramps up marketing spend after trimming profit forecast

Thu, 7 Aug 2014 | Updated: Thu, 7 Aug 2014 | By Sebastian Joseph

Adidas details bold plan to achieve revised growth targets.


Sponsors struggle to ride Commonwealth Games wave to glory

Mon, 4 Aug 2014 | By Sebastian Joseph, Sarah Vizard

But Virgin Media and Ford say the event will deliver new customers and lift loyalty for their brands across the UK.


Puma uses Twitter’s ‘flock-to-unlock’ ad tool to drum up excitement for global ad

Mon, 4 Aug 2014 | Updated: Mon, 4 Aug 2014 | By Sebastian Joseph

Twitter looks to monetise popular mechanic whereby fans are encouraged to share a tweet a number of times to unlock content.


Puma hails low-key World Cup marketing for ‘excellent’ football sales

Tue, 29 Jul 2014 | By Sebastian Joseph

Puma says social media efforts around the event helped ‘exceed’ sales forecasts.

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