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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Sebastian Joseph

World Cup proves passion is the sweet spot for data capture

Fri, 13 Jun 2014 | By Sebastian Joseph

Consumers are normally wary about sharing personal details, but not when it comes to sports.

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Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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Nike looks to lift Brazil’s World Cup lull with Rio 2016 warm up ad Video

Fri, 18 Jul 2014 | By Sebastian Joseph

Nike launches ad to get Brazil pumped for the Olympic Games.

Real Madrid Cristiano Ronaldo

Real Madrid holds on to most valuable sports team title

Thu, 17 Jul 2014 | By Sebastian Joseph

European football clubs dominate the rich list of global sports team brands, but Man Utd fall further behind according to Forbes.


Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

Germany win World Cup

Adidas nets World Cup sponsors victory

Mon, 14 Jul 2014 | By Sebastian Joseph

But positive sentiment for the Adidas brand still lags behind its rival and non-World Cup sponsor Nike in the UK.


Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

Jamie Oliver adopts augmented reality to enhance traditional cookbook.

Jamie Oliver Ltd evolves brand partnership strategy

Wed, 9 Jul 2014 | By Branwell Johnson

Jamie Oliver Ltd looking to build long-term partnership with four or five global brands.


Nike ends Man Utd deal as Adidas looks set to take over Video

Tue, 8 Jul 2014 | By Lara O'Reilly, Sebastian Joseph

Nike terminates its 13-year Man U kit supply deal.

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