Breaking news

Trends

trends-july-16-250

A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

> Click here for more Trends

Top Jobs

Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

more analysis

Job of the Week

latest news

ChevroletMascots-Campaign-2014_304

Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.

BeerAisle-Location-2014_304

Early England World Cup exit blamed for ‘lacklustre’ £30,000 summer beer sales rise

Fri, 15 Aug 2014 | By Sebastian Joseph

But Budweiser and Heineken register strong uplifts in key trading period, finds industry data.

NFLNike2-Campaign-2014_304

NFL ties with Nike to offer UK fans custom jerseys in ecommerce refresh

Fri, 15 Aug 2014 | By Sebastian Joseph

NFL hopes to overcome its struggles to sell to fans outside the US despite not having the scale.

YouTube-Logo-2014_304

YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

BarlcaysPremLeague-Campaign-2014_304

Barclays focuses on grassroots football to champion ‘greatest Premier League season ever’ Video

Wed, 13 Aug 2014 | By Sebastian Joseph

Barclays unveils next phase of its ‘Thank You’ campaign.

PumaArsenal-Campaign-2014_304

Premier League advertisers battle to be ahead of the real-time curve Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Subway, Carlsberg and Puma plot to make real-time marketing no longer just a social media strategy.

AdidasBoots-Product-2014_304

Adidas to spend the bulk of increased marketing spend on digital

Thu, 7 Aug 2014 | By Sebastian Joseph

Company says 2015 will see the launch of its most ambitious campaign to date.

> Click here for more News