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Alcohol chiefs defend sports sponsorship activity
Alcohol chiefs defend sports sponsorship as key channel to promote responsible drinking to young drinkers.
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Gaymers to get new look
Cider brand to get ‘modern’ makeover to drive sales with younger drinkers.
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E.on switches to community sponsorship strategy
Energy firm wants to make sponsorship activity work for customers by funding community events across the UK.
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Sponsors ready Champions League activity
Sony, Heineken, Ford and Adidas ready advertising campaigns for tomorrow’s Champions League final between Bayern Munich and Chelsea.
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Allianz launches Champions League campaign
German bank ramps up marketing to combat UEFA blackout of non-sponsors for Champions League final.
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Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
Trends
Why brand building must be a digital discipline
Marc Pritchard from P&G on how the world’s biggest advertiser is facing the ‘most profound time of change’ in its marketing.
Sponsors run risk of ambush at Olympics
What links MasterCard, Nike and Sony? Research commissioned by Marketing Week reveals that the British public wrongly believes all three brands are official Olympics sponsors.
Brands are welcomed on to the stage
Funding cuts in the arts and entertainment sectors have made the public more accepting of brand involvement, but the role consumers require of them is so much more than as bankrollers.
A natural thirst for first place
Andy Murray, Lassie and packaging that pushes its organic credentials are being used by Highland Spring in a marketing campaign that aims to make it the UK’s number one bottled water brand. By Joe Fernandez
Top Jobs
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
Opinion
No gold for Locog’s brand management
‘A maniacal focus on logo use has ensured that Locog has completely missed the bigger branding picture’
Tactics
Bedrock of trust provides foundation for brand building
Niche insurer Hiscox may have business roots going back 100 years, but Michael Barnett discovers much of its marketing activity revolves around raising brand awareness.
