Puma says social media efforts around the event helped ‘exceed’ sales forecasts.
Jim White and Jeff Stelling to star in the gambling firm’s first major campaign for the League.
Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.
Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.
Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.
Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.
Consumers are normally wary about sharing personal details, but not when it comes to sports.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?