Bank is reportedly to end deal in 2015 as part of review of sponsorship strategy.
Marketing Week picks out the top takeaways in sponsorship during 2013.
Barbara Haase elaborates on the mobile operator’s new global brand engagement strategy ‘Vodafone Firsts’.
McVitie’s £12m advertising campaign prepped alongside savoury biscuits rebrand.
Business to use all-new race series to showcase the innovation behind its brands.
Marketing Week highlights how brands can use the event to amplify their reach beyond the pitch.
Trust underpins loyalty, and recent research among mothers provides valuable pointers towards helping consumers feel how your brand is on their side.
How brands are driving trends in popular culture.
Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.