Coca-Cola replaces EDF Energy as sponsor of the London Eye.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Sponsorship income grew 49 per cent in last fiscal year.
Company launches biggest campaign for women.
FA says low attendance at yesterday’s Wembley match shows a ‘shake-up’ to ticket marketing is needed.
United’s regional deals accounted for 60% of the localised sponsorships banked by Europe’s top clubs last season.
Make sure you are aware of the new breed of celebrity.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?