Profile: Jeremy Gilley

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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Top Jobs

Ritson

Beckham’s scored an own goal in Haig Club signing

17 April 2014 | By Mark Ritson

Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.

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World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

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Job of the Week

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Nissan to use Champions League tie-up to improve consistency of marketing

Mon, 7 Apr 2014 | By Sarah Vizard

Marketing VP Bastien Schupp says Nissan will pull out of smaller deals to focus on UCL and Olympics. 

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Visa to use runner Usain Bolt in World Cup campaign

Mon, 7 Apr 2014 | By Sebastian Joseph

Visa Europe to use football tournament to bring ‘clarity’ to the marketing of its payment products.

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Nissan confirms four-year Champions League deal

Mon, 7 Apr 2014 | By Sebastian Joseph

Nissan says UEFA four year tie-up is its “largest ever” sponsorship deal.

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FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

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Nike England kit price controversy hits brand

Thu, 3 Apr 2014 | By Russell Parsons

Brand tracking scores show satisfaction, recommendation and purchase intent down. 

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

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Nike unveils ‘Risk Everything’ World Cup marketing platform Video

Tue, 1 Apr 2014 | By Russell Parsons

Nike hopes campaign starring brand ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar will help it overtake Adidas. 

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