Nike says online revenues climbed more than 70 per cent in its latest financial quarter.
Drinks maker says sponsorship activation helped boost revenues and volumes.
Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.
Coca-Cola replaces EDF Energy as sponsor of the London Eye.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Sponsorship income grew 49 per cent in last fiscal year.
Brands and charities are seeking longer-term, strategic partnerships that support positive changes in business practices C&E Advisory’s latest barometer finds.
Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.
Brands need a mix of people in leadership roles to stay responsible and relevant.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?