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Alcohol chiefs defend sports sponsorship activity
Alcohol chiefs defend sports sponsorship as key channel to promote responsible drinking to young drinkers.
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Gaymers to get new look
Cider brand to get ‘modern’ makeover to drive sales with younger drinkers.
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E.on switches to community sponsorship strategy
Energy firm wants to make sponsorship activity work for customers by funding community events across the UK.
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Sponsors ready Champions League activity
Sony, Heineken, Ford and Adidas ready advertising campaigns for tomorrow’s Champions League final between Bayern Munich and Chelsea.
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Allianz launches Champions League campaign
German bank ramps up marketing to combat UEFA blackout of non-sponsors for Champions League final.
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Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Gillette kicks off Olympics coaching campaign
Procter & Gamble-owned brand is supporting grassroots coaching through offering grants to new and existing coaches.
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Cisco eyes legacy from London 2012
Technology company’s Olympic activity hopes to position it as “part of the UK’s social fabric”.
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Manchester City announces Nike deal
Nike set to replace Umbro as the kit sponsor of Manchester City.
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Welsh rugby stars likely for Dove Men ads
Dove Men+Care extends partnership with Welsh Rugby Union in a move that could see national players including Shane Williams star in ads.
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Euro 2012 sponsors step out of London Olympics' shadow
Castrol, Carlsberg and Orange all turn to social media.
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Carlsberg launches on-pack Euro 2012 campaign
Official England football team sponsor Carlsberg teams up with Darren Bent, Leighton Baines and Ashley Young for on-pack promotion.
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Coca-Cola to gauge social value of its marketing
Drinks manufacturer to identify the social impact of its London 2012 Olympic Games sponsorship activity.
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Coke eyes legacy with major Olympic push
Soft drink giant embarks on ‘one of the biggest experiential activations’ as part of its sponsorship of the Olympic torch relay.
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P&G marks 100 days to Olympics Video
P&G marks 100 days with simultaneous global roll out of Olympic ad campaign.
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Premier League plans anniversary campaign
Premier League partners with commercial sponsors to commemorate its 20th anniversary.
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BMW named England rugby sponsor
BMW is to replace Land Rover as the vehicle partner to the England rugby union team.
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Budweiser launches augmented reality app
Beer brand puts FA Cup in the hands of fans with augmented reality feature for tournament app.
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Football returns to marketing grassroots
Football League clubs are developing innovative low-cost marketing activity to try to offset declining revenues.
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Kraft readies Cadbury Olympic ticket giveaway
Cadbury unwraps its first London 2012 on-pack ticket giveaway.
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P&G plans upsurge in Games-led marketing
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Braun unveils Jenna Randall campaign
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Adidas kicks off Olympic marketing
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Cadbury hails social impact of marketing
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Virgin Media to provide free WiFi on the tube
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Panasonic extends Olympic sponsorship
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Puma signs Jamal Edwards as brand ambassador
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Ex-marketing directors in consultancy start-up move
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Football League steps up pursuit of global sponsors
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Rangers eyes global sponsors as tonic to uncertain future
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Pampers launches ‘Little Athletes’ campaign
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Everton FC agrees Nike deal
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German beer brand eyes UK growth
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Hyundai unveils Euro 2012 ambassadors
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Mars in £4.3m spend for Euro 2012 activity
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Samsung and Jamie Oliver in Olympic tie-up
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GE launches first ever UK ad campaign
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Brands boost Manchester United’s profit
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Coke to ramp up Olympic mobile content
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Liverpool FC sponsor 'very disappointed' with Luis Suarez