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Latest News
HMRC signs first TV sponsorship deal
HM Revenue & Customs (HMRC) has signed its first sponsorship deal in a bid to encourage small businesses to improve their record-keeping.
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
In-Depth
Nationwide international team sponsorships still score at right price
The Football Associations of England and Northern Ireland are looking at other potential backers after team sponsor Nationwide’s right to exclusive negotiations expired. Sponsorship experts say that the partnerships can still add value if they are activated in an imaginative way.
Alcohol industry welcomes alcohol sponsorship report
The alcohol and advertising industries have welcomed a study that claims that a ban on alcohol sponsorship would not curb underage alcohol abuse.
Trends
Brands looking for partners in buyers' market
Centaur Conferences is holding its annual Sponsorship Summit on 24 September at LeMeridien,Piccadilly, London with a host of experts and marketers knowledgeable about the subject
Music festival sponsorship
Food and drink brands may have a natural synergy with summer music events, but other sectors can get a return on their investment in festival sponsorship if they fit and enhance the mood, environment and audience profile.
Special Reports
Turning crowd pleasers into brand builders
A growing number of brands are moving on from the traditional sponsor function and adopting the role of entertainer at live events. The result is a better engaged and loyal fanbase.
Opinion
Retail sports sponsorships are in vogue
Morrisons is the second retailer in as many weeks to announce a high-profile sporting sponsorship.
Brands
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
Gatorade ends sponsorship of Tiger Woods
Gatorade, the energy drink owned by Pepsico, has become the latest company to officially end its sponsorship of Tiger Woods, following his admission that he was unfaithful to his wife.
Manchester United signs Telekom Malaysia as sponsor
Manchester United has signed a five year sponsorship deal with Telekom Malaysia (TM) in a bid to boost its brand equity across the Far East.
Carlsberg launches outdoor ad as part of World Cup push
Carlsberg is launching a major outdoor campaign in support of its World Cup promotion, “Probably the best team talk in the world”.
