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O2 expands reward scheme to rugby fans
O2 is expanding its reward scheme to Rugby fans using its tariffs as part of its sponsorship renewal with the Rugby Football Union.
Kingfisher eyes UK growth with grassroots cricket sponsorship deal
World beer, Kingfisher, sets in motion plans to become ingrained in grassroots cricket to boost off-trade sales.
Trends
Sponsors run risk of ambush at Olympics
What links MasterCard, Nike and Sony? Research commissioned by Marketing Week reveals that the British public wrongly believes all three brands are official Olympics sponsors.
Special Reports
Brands
Thomas Pink to sponsor British & Irish Lions Rugby Tour
The British tailoring brand will use the rugby sports sponsorship to grow its customer base.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Brands and bands make music festival experience
To get the most out of festival sponsorship, brands need to create experiences that enhance each individual fan’s enjoyment of the event.
